My little boy is napping next to me. He’s got a cast on his right arm from falling off the kitchen island two weeks ago, and he’s been running fevers on and off since Monday night. It’s so easy to comfort him. It’s so easy to make him feel cosy and safe, and it fills […]

We are just shy of 100 people signed up for Your First 100 Subscribers, which honestly feels really good, not because of the number, but because of who is in the room. There’s a quiet myth I’m hearing around Substack that I want to dismantle gently. That you need to have Instagram “figured out” first or […]

Late last night, just before midnight, a reporter reached out asking for my take on the 2016 trend. I was still easing back into work after three weeks away, half in reflection mode, half catching up, and something about the question stuck with me. The more I thought about it, the more I realized this […]

Ch ch ch changes… turn and face the strange 🎶 This has basically become my theme song this month as I start to accept just how much has changed, and how much I can control.  I know we’ve all been struggling to keep our businesses moving while watching the world reorganize itself in real time (to […]

Everything moves so fast now. You spend time forming a thought, shaping it and hitting publish and then it’s basically gone the next day. For a long time (12 years), Instagram was where everything started and ended for me. I was reluctant to try other platforms (including TikTok) and if I had a thought, if […]

You may have noticed that I’ve completely changed how I show up on Instagram. Not only have I been going viral for the past month on several posts, but I’m growing at a rate I haven’t seen since 2021 – and it’s not because I’m sharing Instagram strategy or tips. You might think that’s a […]

I am loving hearing the various reasons why you’re signing up for this workshop! I got a sweet voice note from someone this morning who signed up: “I’ve got the call so freaking much to sign up for Substack. I’m a longform writer, writing was my skillset when I was younger. I love it, it […]

I just got back from three glorious weeks away from my business, spent in my hometown in British Columbia, and I don’t know how else to describe it except that the contrast between the stillness of that time away and the reality I returned to was jarring. I went from not checking Instagram, Substack, email, […]

For My Skimmers 👀 ✨ You’re invited to a curated stratetgy day in Vancouver BC to plan your entire 2026 in one morning with me! 📆 Edit26: Thursday January 8th 9:30am–12:30pm at Werklab, Vancouver BC. You’ll walk out knowing: ✔ Your offer suite for 2026✔ Your revenue targets (+ how you’ll hit them)✔ Your launch windows […]

I personally get slightly panicked when January rolls around and suddenly everyone is announcing their “new year, new me” and posting goal-setting lists like they’re being graded on them.  I’m more of a September brings a fresh start, back to school, change of seasons from warm to cold, comfy cozy kinda gal. But even with […]