Running a Black Friday campaign sounds exhausting, right? I definitely used to think that.  Posting every day. Writing emails. Updating links. Tracking sales. Replying to DMs. I used to be in that camp. But here’s the thing: it’s only exhausting when you don’t have a plan. When you have a system, it’s actually fun. (And profitable.) […]

For My Skimmers 👀 The Spritz 🍹 Let me guess what happened last Black Friday: You posted discount, and you mentioned it in your stories. Maybe you sent an email or two, and then… nada. Meanwhile, you watched other people in your industry have their biggest revenue days of the year and you literally thought WTF….. […]

For My Skimmers  The Spritz I woke up to news that it snowed on Whistler mountain where I’ll be snowboarding this January and teaching my 3 year old son to ski for the first time! I can’t waittttt! This weekend I was recovering from a surgery to remove an infection from a complication I had […]

I took a mental health day today.  I didn’t quite understand why I started to feel extremely low after coming off of a very successful open cart that exceeded my expectations and showed me that I really do know what I’m talking about. I’m telling you, I have my moments of doubt too. But this […]

Two years ago, taking a 6-week break in Canada and heading to Europe just a week later would’ve felt completely out of reach. It isn’t happening because I posted more. It happened because I finally understood how to sell through my content, I know how to create posts that connect with the right people, at […]

I really get in the feels when you tell me that my emails resonate with you and that you’re reading them. Thank you for your thoughtful replies from yesterdays. Day 4 back at the desk looked like this for me: After three 1:1s over the course of the last 24 hours I remembered that the […]

I gave myself permission to take the longest vacation of my life this summer. Six weeks in Canada. Monday was my first day back at my desk. I managed to only work 1 day to meet with my team in Vancouver, and another day to host a Mastermind dinner (I’ll send another email about that […]

I’m spilling the beans on who my business coach is….. It’s Kirsten Roldan and about two years ago I learned Email from her and it changed my business QUICKLY and added tons of profit to it.  She’s the best in the biz and her program Million Dollar Email is open for the last time this year. Plus […]

I just wrapped a private call with Y, a beautiful soul in the healing space who sells 1:1s and beautiful retreats. She came to me feeling stuck and said this in her onboarding form: “I know where I want to go… but I’m struggling to actually get there.” Before getting on our call, I went in […]

Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]