New people finding you daily.Leads messaging you in your DMs daily.Sales finally coming in.  …without posting every day, chasing trends, or burning out on the algorithm treadmill. Wouldn’t that feel so much better than throwing together content at 10pm hoping someone might click “buy”? That’s not just possible, it’s happening for the people who know how to […]

Two years ago it wouldn’t have been possible to take three vacations in less than 2 months, but that’s my reality now thanks to my tiny business. This didn’t happen because I posted more. It happened because I figured out how to sell through my content so that I could always have leads coming in […]

Something I told a client this month: “You have a unicorn brain. You just don’t have a system that matches it.” Most of the entrepreneurs I work with aren’t lost. They’re high capacity, idea rich, big thinkers. But their biggest challenge is figuring out how to package what’s in their head into something that actually […]

I just wrapped our quarterly $2.5K Club call with Social Department clients who’ve already made back their investment in the program and honestly, it was such a good one. Every quarter, we meet for 90 minutes to reflect, recalibrate, and plan out the next 90 days. And the wins this time? WILD. ✨ Every person who submitted a […]

I want to say something that might sting a little: If you’re charging less than what your offer is worth, the problem isn’t just your income. It’s your positioning. A few weeks ago, I told a client, “If you’re charging $497 for something premium, people are going to wonder if you actually know what you’re […]

One thing I remind clients of constantly: You do not need to be reinventing the wheel every time you go to create a piece of content or launch an offer. You need a repeatable framework that reflects how your brain works, and makes space for you to show up without burning out. That’s exactly what […]

One of the themes I have seen on nearly every client call: You don’t have a content problem. You have a decision-making problem. You’re not unclear. You’re overloaded. Your brain is running fast, nonlinear, full of ideas. But when everything’s swirling, you need structure. You need someone who knows what to do with all of […]

Content shouldn’t take hours of scrolling, second-guessing, or wondering what to post. But that’s exactly what happens when you don’t have a plan. Too many of you are still stuck posting what worked in 2020 but no longer works today. Too many of you are working with expensive designers who do not take strategy into […]

I’m back from Maui where Max and I spent 6 glorious days (sans kids) celebrating the wedding of some friends. It was GREAT to get away and not open my laptop knowing that my business runs itself (literally) while I’m away with very little preparation beforehand on my side. I do this with very clear […]

I’ve been watching something shift for a little while now… and now Ad Age just confirmed it: Brands are officially moving away from low-effort, chaotic content and back toward polished, thoughtful, and creative storytelling on social. And it’s working. → Tower 28’s sketch series? Blew past their engagement averages. → Milani Cosmetics? Ditched the influencer […]