For My Skimmers đź‘€ ✨ You’re invited to a curated stratetgy day in Vancouver BC to plan your entire 2026 in one morning with me! 📆 Edit26: Thursday January 8th 9:30am–12:30pm at Werklab, Vancouver BC. You’ll walk out knowing: âś” Your offer suite for 2026âś” Your revenue targets (+ how you’ll hit them)âś” Your launch windows […]

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December 11, 2025

What influencers won’t say because the algorithm won’t let them

I personally get slightly panicked when January rolls around and suddenly everyone is announcing their “new year, new me” and posting goal-setting lists like they’re being graded on them.  I’m more of a September brings a fresh start, back to school, change of seasons from warm to cold, comfy cozy kinda gal. But even with […]

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December 6, 2025

I finally cut everything… except this

For My Skimmers đź‘€  âś¨MONTHLY FREE COACHING âś¨ On Friday I am hosting Unmuted, my monthly free coaching call where you come, ask questions around what you’re currently working on or the next phase that you’re looking to get to and I give you unfiltered coaching with clear next steps. This group is small enough that everyone […]

Social Department

November 27, 2025

The Influencer Era is Quietly Ending…

For My Skimmers 👀 ✨ LIFE LATELY ✨ On Friday I hosted Unmuted, my monthly free coaching call where you come, ask questions around what you’re currently working on or the next phase that you’re looking to get to and I give you unfiltered coaching with clear next steps. The group was small enough that everyone […]

Uncategorized

November 6, 2025

Introducing The Honest Feed Issue

Running a Black Friday campaign sounds exhausting, right? I definitely used to think that.  Posting every day. Writing emails. Updating links. Tracking sales. Replying to DMs. I used to be in that camp. But here’s the thing: it’s only exhausting when you don’t have a plan. When you have a system, it’s actually fun. (And profitable.) […]

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October 29, 2025

How to Run a Profitable Flash Sale Without Burning Out

For My Skimmers đź‘€ The Spritz 🍹 Let me guess what happened last Black Friday: You posted discount, and you mentioned it in your stories. Maybe you sent an email or two, and then… nada. Meanwhile, you watched other people in your industry have their biggest revenue days of the year and you literally thought WTF….. […]

Selling

October 29, 2025

Ready to do Black Friday the Right Way + Get My Eyes on it Free?

For My Skimmers  The Spritz I woke up to news that it snowed on Whistler mountain where I’ll be snowboarding this January and teaching my 3 year old son to ski for the first time! I can’t waittttt! This weekend I was recovering from a surgery to remove an infection from a complication I had […]

Selling

October 21, 2025

Snow, surgery, and quick cash injections

I took a mental health day today.  I didn’t quite understand why I started to feel extremely low after coming off of a very successful open cart that exceeded my expectations and showed me that I really do know what I’m talking about. I’m telling you, I have my moments of doubt too. But this […]

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October 10, 2025

PHEW

Two years ago, taking a 6-week break in Canada and heading to Europe just a week later would’ve felt completely out of reach. It isn’t happening because I posted more. It happened because I finally understood how to sell through my content, I know how to create posts that connect with the right people, at […]

Instagram Tips, Selling

August 30, 2025

Not more posting. Something else.

I really get in the feels when you tell me that my emails resonate with you and that you’re reading them. Thank you for your thoughtful replies from yesterdays. Day 4 back at the desk looked like this for me: After three 1:1s over the course of the last 24 hours I remembered that the […]

Business Trips

August 30, 2025

Italy’s calling & what I’m doing before I go!