Big News = Big Changes!! SD is now open evergreen!  That means you can enroll at any time. I will still have special campaigns once a quarter with special bonuses but I wanted to give you the option to join anytime.  I love sharing what’s working for me so here’s a little summary if you’re […]

You don’t need more ideas to sell your offer. You need a better launch system. My most recent open cart brought in 5 figures in 14 days. But what’s more interesting is how it happened: This isn’t luck or hustle. It’s strategy. I follow my 4+1 Launch™—the same one you’ll find inside The Social Department […]

When it comes to growing your business with Instagram, most people assume that getting results requires more content, more posting, more showing up. But in reality, pushing harder or trying to be everywhere often leads to overwhelm and zero sales. The real secret? Take your foot off the content creation gas. Not all the way […]

Let’s do a little visualization:  You’re sitting there, your tea is steeping and you’re about to sit down to write your goals for the month. This month, you tell yourself, I’m going to attract  50… no, 100 aligned followers. You have the intention and you feel motivated you can do it because you saw an […]

I want to leave you with something simple you can start thinking about right now. Here’s one thing I see over and over again in coaching calls (including one I had this morning): Most people don’t have a content problem. They have a messaging and positioning problem. They’re posting but they’re not selling. The words […]

New people finding you daily.Leads messaging you in your DMs daily.Sales finally coming in.  …without posting every day, chasing trends, or burning out on the algorithm treadmill. Wouldn’t that feel so much better than throwing together content at 10pm hoping someone might click “buy”? That’s not just possible, it’s happening for the people who know how to […]

Two years ago it wouldn’t have been possible to take three vacations in less than 2 months, but that’s my reality now thanks to my tiny business. This didn’t happen because I posted more. It happened because I figured out how to sell through my content so that I could always have leads coming in […]

Something I told a client this month: “You have a unicorn brain. You just don’t have a system that matches it.” Most of the entrepreneurs I work with aren’t lost. They’re high capacity, idea rich, big thinkers. But their biggest challenge is figuring out how to package what’s in their head into something that actually […]

I just wrapped our quarterly $2.5K Club call with Social Department clients who’ve already made back their investment in the program and honestly, it was such a good one. Every quarter, we meet for 90 minutes to reflect, recalibrate, and plan out the next 90 days. And the wins this time? WILD. ✨ Every person who submitted a […]

I want to say something that might sting a little: If you’re charging less than what your offer is worth, the problem isn’t just your income. It’s your positioning. A few weeks ago, I told a client, “If you’re charging $497 for something premium, people are going to wonder if you actually know what you’re […]