I’ve been thinking about posting frequency on Instagram, both because I was posting up to twice a day during my open cart for my program and because I have only posted twice this week and it has got me standing strong in what I’ve been saying for the past nearly three years. I don’t believe […]

Let’s talk Reels – because that’s what everyone’s asking about right now. Here are 5 updates that could change your Instagram game: But here’s what really caught my attention… Instagram now ranks content in two ways: • Connected Reach (your followers)• Unconnected Reach (potential followers) The secret to growing? Nail both types of reach by […]

Instagram will open doors for you. I’ve seen how it has done this for me and I want you to experience it too.  Here’s what my Instagram account has opened up for me since I went out on my own in late 2020:  → 2021: I was featured in Business Insider in a piece all […]

I’m an organic Instagram growth expert. Not because I wanted to be. But because I HAD to be. My first job working in social media was at the United Nations and we were just a small team of mainly volunteers to start.  We were building ShareTheMeal, an app to feed children all over the world […]

I have some bad news. If you’re taking advice from influencers and guru accounts with hundreds of thousands of followers let me be honest with you: what works for them hardly ever works for regular people.  They have the advantage of a massive audience and they are sharing tips and tricks about how to grow […]

Tech and politics just got a little too cozy. Don’t be fooled by the political theater that’s happening right now around TikTok and Meta. It’s designed to distract us while bigger moves are made behind the scenes. Let’s break down what’s happening at the intersection of tech, politics, and influence in just the last week: […]

Back in December 2020, I found myself in a really awkward situation.  I was living in Brooklyn, I had just been laid off from my role as Head of Social & Partnerships at a vitamin subscription startup and I was 9 months pregnant – OH, and the entire world was shutting down.  Not great right? […]

Building a thriving Instagram community isn’t just about growing your follower count; it’s about cultivating meaningful connections with the people who already show interest in your content and offerings. The personal touch matters more than ever. Whether you’re a seasoned entrepreneur or just starting to build your Instagram presence, nurturing your audience is the key […]

With short attention spans on social media (less than 9 seconds!), getting your audience to stop scrolling is only half the battle. While written hooks are essential, combining them with powerful visual elements can transform your Reels from good to absolutely incredible. If you’re looking to boost your watch time and engagement, try these six […]

Let’s be real: pricing your services can feel incredibly complicated.  For most of us, it’s a never-ending cycle of wanting to avoid getting “no’s” and undercharging, only to find ourselves overwhelmed, burnt out, and wondering if our businesses will ever see those sweet monthly recurring income months! I know this struggle all too well, and I’m excited […]