Two years ago, taking a 6-week break in Canada and heading to Europe just a week later would’ve felt completely out of reach. It isn’t happening because I posted more. It happened because I finally understood how to sell through my content, I know how to create posts that connect with the right people, at […]

I really get in the feels when you tell me that my emails resonate with you and that you’re reading them. Thank you for your thoughtful replies from yesterdays. Day 4 back at the desk looked like this for me: After three 1:1s over the course of the last 24 hours I remembered that the […]

I gave myself permission to take the longest vacation of my life this summer. Six weeks in Canada. Monday was my first day back at my desk. I managed to only work 1 day to meet with my team in Vancouver, and another day to host a Mastermind dinner (I’ll send another email about that […]

I’m spilling the beans on who my business coach is….. It’s Kirsten Roldan and about two years ago I learned Email from her and it changed my business QUICKLY and added tons of profit to it.  She’s the best in the biz and her program Million Dollar Email is open for the last time this year. Plus […]

I just wrapped a private call with Y, a beautiful soul in the healing space who sells 1:1s and beautiful retreats. She came to me feeling stuck and said this in her onboarding form: “I know where I want to go… but I’m struggling to actually get there.” Before getting on our call, I went in […]

Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

On July 11th I’m shifting to my no-call policy and going on a 3 to 4 week vacation!!!! BUT before I go I wanted to let you know that I opened up 4 last one-to-one spots at 40% off. When those hours are booked the calendar closes until I’m back (don’t see your spot just […]

A MOMENT FOR CLARITY: “I think I’m explaining it wrong…”  That’s what a client said to me 10 minutes into our call. She had an offer she’d sold before, her clients had loved it , but lately it felt harder to talk about. The results were still there. But her confidence wasn’t. She went off […]

One of the first things a client said to me on our call was: “I feel like I’ve gone quiet. I haven’t posted in weeks.” She wasn’t lazy or procrastinating though. She was burnt out from showing up with no clear plan and no increase in her sales.  She’d built a solid business with an […]

If you’ve been feeling like you’re “doing all the things” on Instagram but still not seeing results, let me offer a gentle reframe: You might not be the problem, and Instagram might not be either. What’s probably actually going on is this: your content isn’t connecting to your offer in the right way. Not emotionally. […]