March Notes From The Middle: Last month’s revenue + business moves, what’s going on in my head, and what’s happening IRL.

The night before New York City shut down, I gave birth to my daughter.

I taught a beginner’s Substack workshop to over 300 people twice this week.Most of them didn’t have a Substack yet, and many haven’t published their first post yet. That’s exactly who this workshop was for: people who want to start a Substack but don’t want to waste months figuring out the setup, the strategy, or […]

Instagram has been moving more and more toward an interest-based algorithm – pushing content to people who don’t follow you yet. Most people saw this as pressure to post more, create dozens of Trial Reels, chase more trends, but I saw it differently. I saw an opportunity to optimize the one thing people see after […]

I just had another moment where I realized, again, that most people are not failing because they are lazy or unmotivated, they are failing because they are trying to build revenue on top of vague planning. Vague is a terrible foundation when you have a nervous system, a schedule, and a life that does not […]

My little boy is napping next to me. He’s got a cast on his right arm from falling off the kitchen island two weeks ago, and he’s been running fevers on and off since Monday night. It’s so easy to comfort him. It’s so easy to make him feel cosy and safe, and it fills […]

We are just shy of 100 people signed up for Your First 100 Subscribers, which honestly feels really good, not because of the number, but because of who is in the room. There’s a quiet myth I’m hearing around Substack that I want to dismantle gently. That you need to have Instagram “figured out” first or […]

Late last night, just before midnight, a reporter reached out asking for my take on the 2016 trend. I was still easing back into work after three weeks away, half in reflection mode, half catching up, and something about the question stuck with me. The more I thought about it, the more I realized this […]

Ch ch ch changes… turn and face the strange 🎶 This has basically become my theme song this month as I start to accept just how much has changed, and how much I can control.  I know we’ve all been struggling to keep our businesses moving while watching the world reorganize itself in real time (to […]

Everything moves so fast now. You spend time forming a thought, shaping it and hitting publish and then it’s basically gone the next day. For a long time (12 years), Instagram was where everything started and ended for me. I was reluctant to try other platforms (including TikTok) and if I had a thought, if […]