Tech and politics just got a little too cozy. Don’t be fooled by the political theater that’s happening right now around TikTok and Meta. It’s designed to distract us while bigger moves are made behind the scenes. Let’s break down what’s happening at the intersection of tech, politics, and influence in just the last week: […]

Back in December 2020, I found myself in a really awkward situation.  I was living in Brooklyn, I had just been laid off from my role as Head of Social & Partnerships at a vitamin subscription startup and I was 9 months pregnant – OH, and the entire world was shutting down.  Not great right? […]

Building a thriving Instagram community isn’t just about growing your follower count; it’s about cultivating meaningful connections with the people who already show interest in your content and offerings. The personal touch matters more than ever. Whether you’re a seasoned entrepreneur or just starting to build your Instagram presence, nurturing your audience is the key […]

With short attention spans on social media (less than 9 seconds!), getting your audience to stop scrolling is only half the battle. While written hooks are essential, combining them with powerful visual elements can transform your Reels from good to absolutely incredible. If you’re looking to boost your watch time and engagement, try these six […]

Let’s be real: pricing your services can feel incredibly complicated.  For most of us, it’s a never-ending cycle of wanting to avoid getting “no’s” and undercharging, only to find ourselves overwhelmed, burnt out, and wondering if our businesses will ever see those sweet monthly recurring income months! I know this struggle all too well, and I’m excited […]

When I first started my business back in January 2021 there were two myths I was telling myself that want you to know now: I thought it was a flex to do everything myself and keep all of the money I was making.  I thought that hiring people to do what I already knew how […]

Let’s talk about how to reach more non-followers! AND this excited me and I’ll definitely be trying more 90 second Reels soon!! (stay tuned)⬇️⬇️⬇️ Instagram will be showing 90 second reels to non followers soon! 

Instagram feels like it changes a lot more than it does.  But it does change, and I’m not about to go into algorithm changes but changes that you need to make to your content because I don’t want you getting stuck in the past and getting frustrated wondering why it’s just not working for you.  […]

I’m subscribed to Archrival’s newsletter, and their latest study in collaboration with Tumblr provides invaluable insights into the next era of cultural influence, especially as it’s being shaped by Gen Z. If your goal is to connect with young consumers, this study is relevant. But even if you’re targeting other audiences, it’s important to pay […]

Here are some things you may have forgotten about you could do on Instagram that are little hacks that I think go a long way. 1. Get your message seen wider: If an audio or sound shows up as “unavailable” or “original” you can rename it and add a Call To Action (CTA) or any message […]