The most useful business model work is the least sexy to market I ran the first group coaching call of the new Revenue Studio cohort today. We’re still in open cart – doors close June 23rd – and I want to tell you a little about what happened on that call, because it’s the clearest […]

Selling to a Small Audience

June 18, 2026

You don’t need a new offer. You need a door.

I had a sales call on Saturday and she joined on Sunday. She’s a wellness and embodiment coach and somatic practitioner with a book coming out, a product company she co-leads, and an engaged Instagram audience.  But here’s what she said when I asked her what was actually going on: “I have three different contractors […]

A Proven Approach to Instagram in 2026

June 17, 2026

The contractors weren’t the problem

Joana is a brand strategist. She was good at her craft before she ever found The Revenue Studio. She had clients, years of experience, a real skill set – and she was undercharging for all of it because she had no system underneath any of it. No offer people could find and buy without her […]

A Proven Approach to Instagram in 2026

June 17, 2026

She cancelled the other program the same day she found this one

I want to take a step back from the curriculum today and tell you a bit about who built this and why I think it matters before you make a decision about joining. In December 2020 I was laid off from my role as Head of Social and Partnerships at a vitamin subscription startup, I […]

A Proven Approach to Instagram in 2026

June 17, 2026

I made over $1 Million dollars before running a single ad

Two people came to my workshop this week. They have different businesses and are at different stages, but when I asked them both what finally made them decide to join The Revenue Studio, they said almost exactly the same thing. They were tired of carrying the whole strategy alone. The first one has been in […]

A Proven Approach to Instagram in 2026

June 13, 2026

They both said the same thing before they joined.

For the past few years I ran a program called The Social Department, and the results our clients were getting inside it were honestly so good that at a certain point I had to stop and ask myself a real question: am I building the right thing, or am I sitting on something that could […]

A Proven Approach to Instagram in 2026

June 13, 2026

The Social Department is gone. Here’s what replaced it.

You’re wondering if there’s a catch. I know because I would be too. Free workshop, real curriculum, no pitch waiting at the end? It sounds like the setup for something.  So let me just tell you exactly what’s going on. There isn’t a catch. But here’s why it’s free. The curriculum I’m teaching on June […]

Uncategorized

June 4, 2026

Why I’m teaching this for free

You’re doing both things: You’re posting on Instagram, TikTok and maybe even Substack and you’re sending emails sometimes. It should be working by now, and yet every month still feels unpredictable like you’re starting from scratch.  A little like the effort you’re putting in and the revenue coming out don’t quite match. Here’s what I […]

A Proven Approach to Instagram in 2026

June 4, 2026

The missing piece between your social media and your sales

“Instagram doesn’t work for my niche.” I’ve heard it in every variation you can imagine like. It doesn’t work for high-ticket offers.  It doesn’t work for B2B.  It doesn’t work for service providers.  It doesn’t work for introverts.  It doesn’t work for people who hate being on camera.  It doesn’t work for industries that aren’t […]

A Proven Approach to Instagram in 2026, Selling to a Small Audience

June 4, 2026

It was never your niche

You’ve been told the goal is to grow. More followers, a bigger list, more reach and THEN the sales will follow.  THEN the inconsistency will sort itself out.  THEN you’ll finally feel like you’re ahead instead of behind. I want to challenge that because I’ve been looking at the data inside my program for over […]

A Proven Approach to Instagram in 2026

June 2, 2026

A small audience can be wildly profitable