A MOMENT FOR CLARITY: “I think I’m explaining it wrong…”  That’s what a client said to me 10 minutes into our call. She had an offer she’d sold before, her clients had loved it , but lately it felt harder to talk about. The results were still there. But her confidence wasn’t. She went off […]

Selling

June 26, 2025

What does your offer REALLY do for people?

One of the first things a client said to me on our call was: “I feel like I’ve gone quiet. I haven’t posted in weeks.” She wasn’t lazy or procrastinating though. She was burnt out from showing up with no clear plan and no increase in her sales.  She’d built a solid business with an […]

Instagram Tips

June 26, 2025

One of the 1st things a client said to me..

If you’ve been feeling like you’re “doing all the things” on Instagram but still not seeing results, let me offer a gentle reframe: You might not be the problem, and Instagram might not be either. What’s probably actually going on is this: your content isn’t connecting to your offer in the right way. Not emotionally. […]

Instagram Tips

June 19, 2025

It’s probably not an Instagram problem

You know what I find underrated in our space?  Investing in a conversation with someone who has not only been where you are now, but who helps people every single day on the same problems. Problems like: But can I tell you a story? I once invested almost $300 for a 30 minute call that […]

Instagram Tips, Selling

June 18, 2025

That time I paid $300 for “vibes”

My recent Instagram post really resonated with a lot of people and resulted in 1 sale and 3 discovery calls booked.  If you missed it check it out here.  I know why it resonated and I knew it would perform as I planned it out and before I posted it. I called out a very real […]

Selling

June 18, 2025

My post hit a nerve; here’s why

There’s something I’ve been noticing again and again with the women I work with – especially those of you who’ve built a lot already: It’s not that you don’t know what to do. It’s that you don’t know which next step is still aligned. You’re smart. You’ve followed the formulas, taken the courses, maybe even […]

Selling

June 11, 2025

You don’t need more tips —you need space to think 

We’ve been talking a lot lately about launching, selling, and how different it feels right now. There’s a trust deficit happening in the online coaching space.  People are more skeptical, more cautious, and less likely to jump at every sales page or countdown timer. That means the old way of launching (hello 2021) and rushing […]

Selling

June 5, 2025

Get your FREE Pre-Launch Check-In

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]

Instagram Tips, Selling

May 29, 2025

You don’t need this if you’re sold out

Here’s one reason your last launch didn’t convert the way you wanted: You created content that was obvious… not content that sells. Let me explain. Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.  […]

Instagram Tips, Selling

May 29, 2025

Your content is way too obvious 

Big News = Big Changes!! SD is now open evergreen!  That means you can enroll at any time. I will still have special campaigns once a quarter with special bonuses but I wanted to give you the option to join anytime.  I love sharing what’s working for me so here’s a little summary if you’re […]

Selling

May 20, 2025

Sharing how my open cart went + tips for your next one