Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

Instagram Tips, Selling

July 3, 2025

My Threads reply is making people rethink things

On July 11th I’m shifting to my no-call policy and going on a 3 to 4 week vacation!!!! BUT before I go I wanted to let you know that I opened up 4 last one-to-one spots at 40% off. When those hours are booked the calendar closes until I’m back (don’t see your spot just […]

Business Trips, Instagram Tips

July 3, 2025

I can make you more money AND systematize your work

One of the first things a client said to me on our call was: “I feel like I’ve gone quiet. I haven’t posted in weeks.” She wasn’t lazy or procrastinating though. She was burnt out from showing up with no clear plan and no increase in her sales.  She’d built a solid business with an […]

Instagram Tips

June 26, 2025

One of the 1st things a client said to me..

If you’ve been feeling like you’re “doing all the things” on Instagram but still not seeing results, let me offer a gentle reframe: You might not be the problem, and Instagram might not be either. What’s probably actually going on is this: your content isn’t connecting to your offer in the right way. Not emotionally. […]

Instagram Tips

June 19, 2025

It’s probably not an Instagram problem

You know what I find underrated in our space?  Investing in a conversation with someone who has not only been where you are now, but who helps people every single day on the same problems. Problems like: But can I tell you a story? I once invested almost $300 for a 30 minute call that […]

Instagram Tips, Selling

June 18, 2025

That time I paid $300 for “vibes”

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]

Instagram Tips, Selling

May 29, 2025

You don’t need this if you’re sold out

Here’s one reason your last launch didn’t convert the way you wanted: You created content that was obvious… not content that sells. Let me explain. Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.  […]

Instagram Tips, Selling

May 29, 2025

Your content is way too obvious 

New people finding you daily.Leads messaging you in your DMs daily.Sales finally coming in.  …without posting every day, chasing trends, or burning out on the algorithm treadmill. Wouldn’t that feel so much better than throwing together content at 10pm hoping someone might click “buy”? That’s not just possible, it’s happening for the people who know how to […]

Instagram Tips, Selling

April 22, 2025

This works better than a viral Reel (and lasts longer)

Two years ago it wouldn’t have been possible to take three vacations in less than 2 months, but that’s my reality now thanks to my tiny business. This didn’t happen because I posted more. It happened because I figured out how to sell through my content so that I could always have leads coming in […]

Instagram Tips, Selling

April 17, 2025

The truth behind my 3 vacations in 2 months

Something I told a client this month: “You have a unicorn brain. You just don’t have a system that matches it.” Most of the entrepreneurs I work with aren’t lost. They’re high capacity, idea rich, big thinkers. But their biggest challenge is figuring out how to package what’s in their head into something that actually […]

Instagram Tips, Selling

April 17, 2025

You know too much to be this stuck