If you felt like your Reels or posts didn’t get enough reach last week or even this week you’re not alone. As you know, I have almost 80 clients that I work with on a weekly basis and many of them complained about low reach. People who normally have no problem with reach. Myself included! […]

…but I actually have a ton of free resources available for you. Building an income-generating brand with Instagram is what my business is all about, but I genuinely want to see you and your business thrive on the platform. That’s why I’m always looking for ways to help, even outside of The Social Department. Whether […]

Tech and politics just got a little too cozy. Don’t be fooled by the political theater that’s happening right now around TikTok and Meta. It’s designed to distract us while bigger moves are made behind the scenes. Let’s break down what’s happening at the intersection of tech, politics, and influence in just the last week: […]

Back in December 2020, I found myself in a really awkward situation.  I was living in Brooklyn, I had just been laid off from my role as Head of Social & Partnerships at a vitamin subscription startup and I was 9 months pregnant – OH, and the entire world was shutting down.  Not great right? […]

When I first started my business back in January 2021 there were two myths I was telling myself that want you to know now: I thought it was a flex to do everything myself and keep all of the money I was making.  I thought that hiring people to do what I already knew how […]

Let’s talk about how to reach more non-followers! AND this excited me and I’ll definitely be trying more 90 second Reels soon!! (stay tuned)⬇️⬇️⬇️ Instagram will be showing 90 second reels to non followers soon! 

I’m subscribed to Archrival’s newsletter, and their latest study in collaboration with Tumblr provides invaluable insights into the next era of cultural influence, especially as it’s being shaped by Gen Z. If your goal is to connect with young consumers, this study is relevant. But even if you’re targeting other audiences, it’s important to pay […]