The Social Department: Grow your following and sales on Instagram

THE SOCIAL DEPARTMENT

Grow your following in your first 30 days, and increase your monthly revenue with Instagram.

SD is a Marketing program for Coaches and Service Providers that teaches you how to grow an engaged audience and make sales like an entrepreneur – not an influencer with Instagram as your primary channel. You’ll do this by creating systems, applying proven frameworks, refining your messaging and getting personalized, expert coaching when you need it.

Put one finger down for every one of these that hits when it comes to Instagram:

→ You want to show up with your own signature style so that you can become a known thought-leader in your space but don’t know what that should look like

→ You feel overwhelmed by the constant need to create content, unsure if it’s resonating with your audience and drowning in your to do lists

➝ You can’t grow your following steadily no matter what type of content you post or who you hire, and you’re seriously out of ideas for what to post every week

→ Your account gets little to no likes, comments or DMs and it makes you feel disappointed and low

→ Few, or no sales at all come from Instagram or Email and you’re just not sure how to convert followers to paying clients

→ You have started to feel stuck at a plateau unable to break through and you’re close to giving up (again)

→ You do not want to create videos where you have to sing or dance for laughs and views

I went from 0 to over 35,000 followers and hit over 6 figures in profit in under ten months my first year just from Instagram.

→ Even though I was brand new to the online coaching world

→ Even in a saturated market

→ Even though I was nervous to talk to camera and wasn’t very confident

→ I did it without only posting Reels or only doing trends

→ Without a team and with a newborn during a global pandemic at my dining room table

→ Without ads, buying followers or posting like an influencer

→ Because I had a lot of Marketing experience

Is this right for you?

→You want to grow your following organically and consistently and be the face of your brand but you know that you are going to need some support along the way.

→ You want to be able to get feedback from an expert on your posts before they go live, and you wish you had someone to edit your captions and hooks to make sure that they land.

➝ You want an expert to talk to who can answer all your questions when you have them instead of feeling like you’re at it alone and have to wait for years to see any kind of traction or success.

→ You’re ready to use Instagram to generate leads and sales consistently, making it a reliable part of your business model.

→ You know the potential is there but you need structure and you want to learn proven frameworks and methods that you can rinse and repeat so that content creation stops feeling like a chore and instead, excites you because of the money you make with it and the freedom it brings you.

→ You want to become better at writing Emails that talk about your offers and actually turn into sales. You don’t want to waste time on random emails here and there anymore that don’t result in sales and you want accountability, direct edits and feedback on what you’re sending out every week.

Instagram is only one piece of your marketing. This is not just another Instagram course.

How SD will help you in four stages:

Stage 1: Insta Essentials & Optimizing IG for Business

→ Understand the algorithms on Instagram, SEO, account management, profile refinement

→ We teach you how to Audit your own content, know what is outdated for Instagram, and study what makes up engaging carousels and creating for accessibility

➝ Learn what goes inside of an Email welcome sequence that converts and get direct edits on your own sequence

→ Learn how to measure the data to inform your future content

→ Learn how to set up your very own store on your profile that drives sales

Stage 2: Create

→ We teach you how to plan all your Instagram content for the month in 1 hour

→ We will help you get clarity and cement the messaging for your core offer so that you can speak about it easily, create content around it and attract the right people to make sales

→ Learn The Art of The Post: we’ll show you the exact structure you need to follow when writing your captions for maximum impact and discoverability

→ You will learn how to leverage an AI Assistant to come up with perfect captions and write emails quickly

Stage 3: Grow

→ We teach you the Instagram Strategist’s Wheel complete with solutions to EVERY situation you’ll find yourself in on Instagram and how to fix it

→ We will teach you my advanced engagement techniques to boost post interactions

→ We’ll teach you how to automate your growth through simple setups and systems using ManyChat

→ We’ll show you how to read the data and learn how to use it to grow your following faster and make sales

Stage 4: Sell

→ Learn how to sell every day without opening the app

→ We’ll teach you how to sell in Stories and the DM’s and what content that converts actually looks like

→ We’ll provide you with examples of sales calendars for your offers and cover email newsletter cadence

→ We will teach you the 4+1 Launch for stress-free launches that convert every time

→ We will teach you how to write a welcome sequence the converts and how to grow your email list so that Instagram and Email become a seamless duo

SD is marketing program that follows a curriculum where you complete specific milestones to make sure you get results. Inside you’ll find context-based trainings as well as real life scenarios that you’re going through that show you how to get a result (and why you should do it this way).

You will complete specific trainings, submit your work and receive direct feedback and edits from our coaches that will ensure that you grow your following and make sales.

You’ll never be left alone here, we give you feedback and step-by-step coaching inside the Content Review channel and in our weekly coaching calls every Tuesday.

No fluff, nothing you don’t need.

Seeing new followers and sales come in on Instagram should be a regular occurrence that doesn’t surprise you.

Every training inside the program will give you a real scenario that you are going through and show you how to get a result – and explain why you should do it this way. You’ll also get live group coaching every Tuesday and unlimited content reviews.

The Social Department is an Instagram Marketing program for Coaches and Service Providers that teaches you how to grow an engaged audience and make sales like an entrepreneur – not an influencer by creating systems, refining your messaging and getting personalized, expert coaching when you need it.

Just some of what's inside the SD Marketing Program..

CLARITY Messaging

Cement your messaging for your main offer so that you can speak about it easily, create content around it and attract the right people and make more sales. With this foundation in place, you’ll be able to consistently create content that showcases your expertise, builds trust with your audience, and ultimately drives more sales for your business.

The HOP Method

We teach you The HOP Method for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You’ll create stories that resonate, engage and convert your audience. By implementing the HOP method you can expect to start seeing sales come in and not being surprised about it.

1hr to POWERFUL content

Originally developed by Kar for Social Media Agencies and major industry players, we teach you how to plan all your Instagram content for the month in 1 hour. You’ll have no problem coming up with countless ideas that serve to attract, nurture, convert and retain your audience.

The Strategist's Wheel

This training covers every situation that you’ll encounter while using Instagram for your business. If you (and when) you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!

I’ve helped over 175 coaches and service providers grow an engaged following, unlock sales with small audiences and create sustainable content strategies inside of SD – all without posting like an influencer.

These ENTREPRENEURS HAVE BEEN ABLE TO GROW THEIR FOLLOWING AND ADD THOUSANDS OF DOLLARS TO THEIR INCOME. YOU CAN DO IT TOO.

"Instagram is definitely more active than I've ever had. Looking at the growth over the past 12 weeks actually I can see it's quite a lot. My sales have increased since the launch though!" Rebecca made over $31,000 from just one launch while inside SD.

Rebecca

Pilates Instructor

"She's helped me re-think my offers and strategy. I've never seen so many new followers before. I went from no sales to making over $7,000".

Susie

Baby Sleep Consultant & PHD

"Soft selling in the stories has been working for me, I've been selling a few of my low ticket offers with almost every post I make"

James D.

Music Teacher

"I made $7.5k in one weekend. You gave me so much clarity. I feel like I can talk about my business so much more confidently now."

April

Social Media & Business Coach

"$450 from one Reel! Just got 3 sales from one of my reels this week (and was able to directly track it which is awesome) - a new record for me and so exciting!"

BLYTHE

Service Dog and Dog Trainer

You can grow an engaged audience and make sales with by learning marketing strategies that prioritize authenticity and profitability.

What's included in this marketing program:

Anytime Access Portal

Full of structured trainings on optimizing Instagram for business, CLARITY Messaging, planning engaging content, writing compelling hooks, boosting post interactions, community engagement, systems, automating growth, how to sell every day for coaches and service providers

Live Weekly Coaching Calls

Every Tuesday at 10am CST, come an get any coaching you need unique to your business and offer. Discuss all of your mindset and strategy questions for creating content, growing your following and making sales on Instagram.

Content, Email & Sales Page Reviews

We will review your sales pages, emails, and social media content for conversion and growth and give it back to you in 48HRS or less.

Daily Coaching Support Channel

Submit any coaching question on your strategy or mindset in between calls and get a written or a video response from a coach in 48HRS or less

Monthly Co-working Sprints

Every month we’ll invite you to a 3 hour Co-working Sprint to batch your posts and work on your emails and sales pages with a coach by your side if you get stuck. Get it done.

1HR to POWERFUL Content

Kar’s content planning system, now available to you, empowers you to plan an entire month’s worth of compelling Instagram content in just one hour. Say goodbye to the struggle of generating fresh ideas and hello to an endless stream of posts that effortlessly attract, engage, convert, and keep your audience coming back for more.

The Strategist’s Wheel

CLARITY Messaging

Cement your messaging for your main offer so that you can speak about it easily, create content around it and attract the right people and make more sales.

DFY Carousels

Choose from a variety of Canva templates designed to bring in followers and sales that leverage all of the elements that are currently working on Instagram right now. You’ll have Cover images and Carousels ready to go.

Automate Your Growth

Put your account growth and sales on autopilot, saving you time and energy while delivering results with automation Put your account growth and sales on autopilot, saving you time and energy while delivering results. Streamline your Instagram growth and free up mental space and time you can spend off the app.

The HOP Method

Rewards Program

Reward program with additional coaching calls when you hit sales milestones like your first $2,500

Everything above for 12 months, including the weekly coaching calls and content review channel.

GROW YOUR FOLLOWING BY 20% or more in your first 90 days or less like:

"I literally doubled my following in a little under two months."

-Camille M, Registered Dietician

See more reviews

Growing a following on Instagram should be a regular occurrence that doesn't surprise you.

The investment

$ $2,500

One payment

Popular

$ 500 x 5 months

5 monthly payments of $500

$ 220 x 12 months

12 monthly payments of $220

You do not have to post like an influencer to gain followers that care about you and make consistent sales

I have made $8-9K in sales consistently each month and with way less effort. I am able to be present for my kids, I do less than 5 hours a week in client calls and my business is growing. It took me around 45 days before I started seeing high, consistent growth! I love this program and will continue to be in it and any program you create!

Camila

Pediatric Sleep Consultant

My goal was to book 3 clients per month and I ended up booking double consistently per month! My goal was to make $20K but I ended up booking out making $43,000 in less than eight months! I grew my account to over 27,000 followers and have turned my hobby into a 5 figure business! I didn't think it would be actually possible to have a part time gig while being a stay at home mom. Kar, you're amazing at what you do!

Anea

Pageant Coach

I have made hundreds of thousands of dollars from Instagram sales alone..

As seen in

You don’t need an expensive social media manager to grow a following or make money with Instagram.

My whole job is to make it happen for you with Instagram, and I know that with the right approach, success ahem, (growth, sales, an engaged audience) is possible for anyone.

I took a rather non-traditional path to my success, complete with pivots and cliff jumps that once made me feel nervous and afraid. But once I realized that I had a voice that could help people, and started connecting the dots between how my experiences could translate into stand out content, it was all uphill from there.

I went from being a tax accountant, to joining the founding team to bring an app for the UN to global markets and working with the biggest brands in the world (Mastercard, Live Nation, Meta, Apple & Google), to owning my own a multiple six figure coaching business.

In 2020, I was forced to make a pandemic pivot after losing my job as Head of Social at 9 months pregnant and went all in with my coaching business using Instagram and Email.

In under 10 months, I had a six figure coaching business teaching others how to use Instagram to achieve their most daring goals.

Instagram recognized me as an official Instagram Ambassador as part of the Creator Class in 2023 to teach others how to use Instagram effectively. I’m now regularly sought after for Press, Podcasts and Speaking engagements as well as by other industry leaders to help them with their Instagram.

All because I took a chance with Instagram.

FAQS

When are the live coaching calls?

The live group coaching calls take place every week on Tuesdays.

Calls are at 10am Mexico City time (CST).

Replays are always posted the same day complete with time stamps, action items and key questions so you can choose where to watch.

I really want to sign up but I’m afraid to invest

Let’s reframe this: You really want to sign up to further your training so you sign up immediately because you know that you can trust yourself to do the work and get results. Plus we have payment plans for you: you can choose to pay in 5 installments of $500 or in 12 installments of $220

Are there payment plans?

Yes! You can pay in 5 monthly installments of 5 payments or in 12 monthly installments of $220.

Are there refunds or gaurantees?

I do not offer refunds or guarantees. Everything that you see has been taken from real client results and data.

What if I can't attend the calls?

We’ve had members never attend a live call and still see results. Replays are posted same-day and include detailed time stamps, action items and key questions asked so you can get what you need and move on.

Remember, you’ll have access to the Content Review channel to get actionable feedback on any of your assets (your offers, sales pages, emails, Reels, carousels, copy, captions etc).

MY business is not in english or spanish, can I join?

Unfortunately, if your business is not in English or Spanish this program is not the right fit.

All material and coaching is in English.

If you have any doubts please email me directly at kar@karbrulhart.com

Do I need to post Reels?

The beauty of SD is that everything we teach can be applied to all types of content. So no, you don’t have to post Reels if you don’t want to (but we do recommend it as part of your overall content strategy).

Here are just a few things you’ll notice after you make the decision to join:

→ See more engagement than you ever have

→ See a steady drip of engaged followers coming in every week

→ You’ll stop looking at Instagram daily and stop refreshing your post or counting your followers

→ You’ll learn how to be strategic about what you spend your time on when it comes to Instagram

→ You’ll open up more doors in your industry for things like press, speaking engagements and paid partnerships

→ You’ll free up mental space and stop worrying about an app and instead open up space for things that matter to you

→ You’ll save thousands of dollars on copywriters, social media managers, ads managers and agencies because you’ll have a strategy

You can still grow organically on instagram without posting like an influencer

Grow your following in your first 30 days, and increase your monthly revenue with Instagram.

Every effort has been made to accurately represent our programs and the educational value they provide. Your results will be determined by, but not limited to, a number of factors over which we have no control, such as your business savvy, financial situation, experiences, skills, level of effort, education, and changes within the market. While we make every effort to ensure that we accurately represent all the products and services reviewed on this website and their potential for income, earnings and income statements made by Kar Brulhart Inc. and its advertisers / sponsors are estimates only.