THE SOCIAL DEPARTMENT
Grow your following in your first 30 days, and create 50% or more of your monthly revenue with Instagram.
SD is a Marketing program for Coaches and Service Providers that teaches you how to grow an engaged audience and make sales like an entrepreneur – not an influencer with Instagram as your primary channel. You’ll do this by creating systems, applying proven frameworks, refining your messaging and getting personalized, expert coaching when you need it.
You might think you're the only one who
→ Can’t grow your following steadily no matter what type of content you post
→ Can’t compete because you don’t have a marketing background
→ Has little to no likes, comments or DMs and feel disappointed week over week
→ Wants to learn how to become a well-rounded marketer, not just be good at Instagram
→ Has inconsistent, very few, or no sales at all coming from Instagram
→ Doesn’t want to create videos where you are singing, acting and dancing for laughs and views
→ Wants to build a personal brand without trading your privacy, commodifying yourself or being something you’re not
I went from 0 to over 35,000 followers and hit over 6 figures in profit in under ten months my first year just from Instagram.
→ Even though I was brand new to the online coaching world
→ Even in a saturated market
→ Even though I was nervous to talk to camera and wasn’t very confident
→ I did it without only posting Reels or only doing trends
→ Without a team and with a newborn during a global pandemic at my dining room table
→ Without ads, buying followers or posting like an influencer
→ Because I had a lot of Marketing experience
Instagram is only one piece of your marketing. This is not just another Instagram course.
How SD will help you in four stages:
Stage 1: Insta Essentials & Optimizing IG for Business
→ Understand the algorithms on Instagram, SEO, account management, profile refinement
→ Learn to Audit your own content, know what is outdated for IG, and study what makes up an engaging carousels and creating for accessibility
→ Learn how to measure the data to inform your future content.
→ Learn how to set up your own store on your profile
Stage 2: Create
→ We teach you how to plan all your Instagram content for the month in 1 hour.
→ Cement your messaging for your main offer so that you can speak about it easily, create content around it and attract the right people and make more sales.
→ Learn The Art of The Post: the exact structure you need to follow when writing your captions for maximum impact
→ Come up with perfect captions and write emails quickly with AI
Stage 3: Grow
→ The Instagram Strategist’s Wheel for solutions to EVERY situation you’ll find yourself in and how to fix it
→ Learn my advanced engagement techniques to boost post interactions
→ Automate your growth through simple setups and systems
→ Read the data and learn how to use it to grow your following faster and make sales
Stage 4: Sell
→ Learn how to sell every day without opening the app
→ Sales Calendar examples for your offers and email newsletter cadence
→ 4+1 Launch for stress-free launches that convert (coming July 2024)
→ Learn what content looks like for selling in stories and through the DMs
→ Learn how to grow your email list and what to send, so that Instagram and Email become a seamless duo
SD is marketing program based on a milestone curriculum.
You will complete specific modules that will help you grow your following, make more sales, and set up Email and Automations to streamline your business.
No fluff, nothing you don’t need.
Inside you’ll find context-based trainings as well as real life scenarios that you’re going through that show you how to get a result (and why you should do it this way).
You’ll never be left alone, we give you feedback and step-by-step coaching inside the Content Review channel.
Seeing new followers and sales come in on Instagram should be a regular occurrence that doesn’t surprise you.
Every training inside the program will give you a real scenario that you are going through and show you how to get a result – and explain why you should do it this way. You’ll also get live group coaching every Tuesday and unlimited content reviews.
The Social Department is an Instagram Marketing program for Coaches and Service Providers that teaches you how to grow an engaged audience and make sales like an entrepreneur – not an influencer by creating systems, refining your messaging and getting personalized, expert coaching when you need it.
Just some of what's inside the SD Marketing Program..
CLARITY Messaging
Cement your messaging for your main offer so that you can speak about it easily, create content around it and attract the right people and make more sales. With this foundation in place, you’ll be able to consistently create content that showcases your expertise, builds trust with your audience, and ultimately drives more sales for your business.
The HOP Method
We teach you The HOP Method for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You’ll create stories that resonate, engage and convert your audience. By implementing the HOP method you can expect to start seeing sales come in and not being surprised about it.
1hr to POWERFUL content
Originally developed by Kar for Social Media Agencies and major industry players, we teach you how to plan all your Instagram content for the month in 1 hour. You’ll have no problem coming up with countless ideas that serve to attract, nurture, convert and retain your audience.
The Strategist's Wheel
This training covers every situation that you’ll encounter while using Instagram for your business. If you (and when) you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!
I’ve helped over 150 coaches and service providers grow an engaged following, unlock sales with small audiences and create sustainable content strategies inside of SD – all without posting like an influencer.
These ENTREPRENEURS HAVE BEEN ABLE TO GROW THEIR FOLLOWING AND ADD THOUSANDS OF DOLLARS TO THEIR INCOME. YOU CAN DO IT TOO.
You can grow an engaged audience and make sales with by learning marketing strategies that prioritize authenticity and profitability.
What's included in this marketing program:
Anytime Access Portal
Full of structured trainings on optimizing Instagram for business, CLARITY Messaging, planning engaging content, writing compelling hooks, boosting post interactions, community engagement, systems, automating growth, how to sell every day for coaches and service providers
Live Weekly Coaching Calls
Every Tuesday at 10am CST, come an get any coaching you need unique to your business and offer. Discuss all of your mindset and strategy questions for creating content, growing your following and making sales on Instagram.
Content, Email & Sales Page Reviews
We will review your sales pages, emails, and social media content for conversion and growth and give it back to you in 48HRS or less.
Daily Coaching Support Channel
Submit any coaching question on your strategy or mindset in between calls and get a written or a video response from a coach in 48HRS or less
Monthly Co-working Sprints
Every month we’ll invite you to a 3 hour Co-working Sprint to batch your posts and work on your emails and sales pages with a coach by your side if you get stuck. Get it done.
1HR to POWERFUL Content
Kar’s content planning system, now available to you, empowers you to plan an entire month’s worth of compelling Instagram content in just one hour. Say goodbye to the struggle of generating fresh ideas and hello to an endless stream of posts that effortlessly attract, engage, convert, and keep your audience coming back for more.
The Strategist’s Wheel
This training covers every situation that you’ll encounter while using Instagram for your business. If you (and when) you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!
CLARITY Messaging
Cement your messaging for your main offer so that you can speak about it easily, create content around it and attract the right people and make more sales.
DFY Carousels
Choose from a variety of Canva templates designed to bring in followers and sales that leverage all of the elements that are currently working on Instagram right now. You’ll have Cover images and Carousels ready to go.
Automate Your Growth
Put your account growth and sales on autopilot, saving you time and energy while delivering results with automation Put your account growth and sales on autopilot, saving you time and energy while delivering results. Streamline your Instagram growth and free up mental space and time you can spend off the app.
The HOP Method
We teach you The HOP Method for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You’ll create stories that resonate, engage and convert your audience. By implementing the HOP method you can expect to start seeing sales come in and not being surprised about it.
Rewards Program
Reward program with additional coaching calls when you hit sales milestones like your first $2,500
Everything above for 12 months, including the weekly coaching calls and content review channel.
GROW YOUR FOLLOWING BY 20% or more in your first 90 days or less like:
Sylvia
Parenting coach
65 % growth
Brenda Valenti
TRAVEL
27 % growth
SUSIE
SLEEP COACH
237 % growth
Camille
Registered Dietician
275 % growth
CAMILA
SLEEP COACH
20 % growth
NATALIE
CX EXPERT
41 % growth
Sofia
Yoga Studio
47% growth
Jessica
HOLISTIC HEALER
43 % growth
edna
chef and baker
113% growth
CLAIRE
THERAPIST
439 % growth
"I literally doubled my following in a little under two months."
-Camille M, Registered Dietician
Growing a following on Instagram should be a regular occurrence that doesn't surprise you.
The investment
You do not have to post like an influencer to gain followers that care about you and make consistent sales
I have made hundreds of thousands of dollars from Instagram sales alone..
As seen in
You don’t need an expensive social media manager to grow a following or make money with Instagram.
I didn’t do this over night. I’m actually an experienced Marketer.
Before going out on my own, I worked as Head of Social for the United Nations ShareTheMeal app in Berlin, and as the Head of Social for a vitamin subscription start up in New York City.
I’ve ideated and executed dozens of marketing campaigns for companies like Michael Kors, Meta, Apple, Google and Pampers. I’ve also won awards for my work with my team at the UN like a Webby and SXSW, Google Play and Apple.
But it wasn’t easy. In March 2020, I was nine months pregnant and Covid hit. I was laid off and was forced to reevaluate everything.
Determined to turn my passion into a thriving business, I launched my Instagram, experimenting with Reels. I hit a 6 figure business within 10 months.
I did this all without ads and in 2023, Instagram asked me to be an official Instagram Ambassador as part of the Instagram Creator Class. I get paid to create educational content for Instagram.
I’m now regularly sought after for Press, Podcasts and Speaking engagements as well as by other industry leaders to help them with their Instagram.
FAQS
The live group coaching calls take place every week on Tuesdays.
Calls are at 10am Mexico City time (CST).
Replays are always posted the same day complete with time stamps, action items and key questions so you can choose where to watch.
Let’s reframe this: You really want to sign up to further your training so you sign up immediately because you know that you can trust yourself to do the work and get results. Plus we have payment plans for you: you can choose to pay in 5 installments of $500 or in 12 installments of $220
Yes! You can pay in 5 monthly installments of 5 payments or in 12 monthly installments of $220.
I do not offer refunds or guarantees. Everything that you see has been taken from real client results and data.
We’ve had members never attend a live call and still see results. Replays are posted same-day and include detailed time stamps, action items and key questions asked so you can get what you need and move on.
Remember, you’ll have access to the Content Review channel to get actionable feedback on any of your assets (your offers, sales pages, emails, Reels, carousels, copy, captions etc).
Unfortunately, if your business is not in English or Spanish this program is not the right fit.
All material and coaching is in English.
If you have any doubts please email me directly at kar@karbrulhart.com
The beauty of SD is that everything we teach can be applied to all types of content. So no, you don’t have to post Reels if you don’t want to (but we do recommend it as part of your overall content strategy).
Here are just a few things you’ll notice after you make the decision to join:
→ See more engagement than you ever have
→ See a steady drip of engaged followers coming in every week
→ You’ll stop looking at Instagram daily and stop refreshing your post or counting your followers
→ You’ll learn how to be strategic about what you spend your time on when it comes to Instagram
→ You’ll open up more doors in your industry for things like press, speaking engagements and paid partnerships
→ You’ll free up mental space and stop worrying about an app and instead open up space for things that matter to you
→ You’ll save thousands of dollars on copywriters, social media managers, ads managers and agencies because you’ll have a strategy
You can still grow organically on instagram without posting like an influencer
Grow your following in your first 30 days, and create 50% or more of your monthly revenue with Instagram.
Every effort has been made to accurately represent our programs and the educational value they provide. Your results will be determined by, but not limited to, a number of factors over which we have no control, such as your business savvy, financial situation, experiences, skills, level of effort, education, and changes within the market. While we make every effort to ensure that we accurately represent all the products and services reviewed on this website and their potential for income, earnings and income statements made by Kar Brulhart Inc. and its advertisers / sponsors are estimates only.