Curating the future you want for yourself




you want for yourself

You’ve heard all of the success stories.

You’re reading this right now because you know that Instagram is a powerful way to grow your business and gain visibility online. But we often bring a lot of baggage to social media and content creation:

Why would anyone want to hear about this from me?

Do I have to show my face?

How do I create videos regularly—without spending an insane amount of money?

What if I don’t know what to post?

Are you sure it’s going to work for a business like mine?

How come what worked for her doesn’t work for me? The good news? I have the answers to all these questions—and I’m here to share them with you.

With more than eight years of experience creating compelling social campaigns, I built a thriving business from scratch on Instagram. Now I’m here to share everything I know about IG…and how to show up with confidence online as an expert, a Latina, a mother, and all the other things that make you, you.

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I’m Kar, and my whole job is to help women like you make it happen on Instagram.

If you can believe it (you’re not going to believe it), I started my career as a tax accountant in my home city of Vancouver, Canada. But on a getaway to Puerto Vallarta, I met my husband on the beach…and it wasn’t long before I moved to Berlin to join him.

That’s where I landed my dream job in social media management and marketing for the UN World Food Programme, introducing an app called ShareTheMeal to global audiences.

 Along the way, I helped develop viral social media campaigns with partners like Apple, Facebook, and Michael Kors.

A few years later, I had landed what I thought would be another dream job as head of social at a startup in NYC, only to get caught up in the first wave of pandemic layoffs—when I was nine months pregnant.

That’s when I made my pandemic pivot, launching a business as a social media consultant. 

I poured myself into creating an Instagram account where I could teach women-owned businesses everything I had learned about marketing. In less than a year, I went from 0 followers to 45K—completely organically.

And those followers translated into something more: in under 10 months, I had a 6+ figure business teaching women how to use Instagram to achieve their most daring goals.

Made in Canada from Swiss and Mexican materials

I split my time between NYC and Lisbon, where I live with my husband, my two kids, and the dog you see chasing after me when I’m filming reels.

A few things you should know about me If you’re planning a trip to NYC, I’ll tell you not to miss:

Dinner at Minetta Tavern. 🍽️

Get a whiskey sour and then split the burger as a starter. 🍔

The thing you’ll always find in my 🧳 suitcase:

Sunscreen—SPF 50, and always the kind that’s coral reef-friendly. 

Tourist trap I secretly love: We used to live right next door to Joe’s Pizza in Greenwich Village. Absolute perfection at the end of a night out.

The thing I miss the most about the U.S. when I’m in Portugal: 

The authentic Mexican and Chinese food! 🌮 🥡

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