The night before New York City shut down, I gave birth to my daughter.

Two weeks earlier, I’d lost my job. Nine months pregnant, laid off, and the city I’d built my career in was about to go silent.

I’d spent five years in social media before that night. The UN. ShareTheMeal. Campaigns with Apple, Google, Facebook, even a Webby Award. A second prior, it felt like everything was working but little did I know I was about to start over with a newborn and no plan.

I remember telling my good friend Marcella about my idea to post Reels on instagram all about how to grow a business but I was really nervous that it would be too embarrassing and what if it didn’t work. I remember exactly where I was. In vancouver, at the end of my parent’s block under the crab apple tree I grew up picking. Marcella said something along the lines of “So what if you fail? You have nothing to lose! What a great place to be in to be able to get to TRY”

So try I did and at ten months postpartum, I opened my laptop at the dining room table in Clinton Hill with Max across from me and decided I was going all in on Instagram.

I didn’t have a playbook or a roadmap, but I had the belief that I was going to do this for my daughter, doing the thing I knew how to do.

Ten months later I hit six figures from 1:1 calls.

Around that time I met Patrice Poltzer , a mom of three living in Brooklyn, not far from me. I gravitated toward her before I even knew what she did professionally. She changed my belief in myself and she convinced me to make the course and invited me into her world.

In August 2021, I locked myself in my now sister-in-law’s apartment for a few days and filmed my first course. I hired an education consultant, built multiple learning paths, and wanted it to actually work for people, not just sell. The Power of Reels made me $100K that first year.

There was press, there was influencer deals, there was virality and I was really feeling like I had finally “figured it out”.