There’s something I’ve been noticing again and again with the women I work with – especially those of you who’ve built a lot already: It’s not that you don’t know what to do. It’s that you don’t know which next step is still aligned. You’re smart. You’ve followed the formulas, taken the courses, maybe even […]

We’ve been talking a lot lately about launching, selling, and how different it feels right now. There’s a trust deficit happening in the online coaching space.  People are more skeptical, more cautious, and less likely to jump at every sales page or countdown timer. That means the old way of launching (hello 2021) and rushing […]

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]

Here’s one reason your last launch didn’t convert the way you wanted: You created content that was obvious… not content that sells. Let me explain. Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.  […]

Big News = Big Changes!! SD is now open evergreen!  That means you can enroll at any time. I will still have special campaigns once a quarter with special bonuses but I wanted to give you the option to join anytime.  I love sharing what’s working for me so here’s a little summary if you’re […]

You don’t need more ideas to sell your offer. You need a better launch system. My most recent open cart brought in 5 figures in 14 days. But what’s more interesting is how it happened: This isn’t luck or hustle. It’s strategy. I follow my 4+1 Launch™—the same one you’ll find inside The Social Department […]

I want to leave you with something simple you can start thinking about right now. Here’s one thing I see over and over again in coaching calls (including one I had this morning): Most people don’t have a content problem. They have a messaging and positioning problem. They’re posting but they’re not selling. The words […]

New people finding you daily.Leads messaging you in your DMs daily.Sales finally coming in.  …without posting every day, chasing trends, or burning out on the algorithm treadmill. Wouldn’t that feel so much better than throwing together content at 10pm hoping someone might click “buy”? That’s not just possible, it’s happening for the people who know how to […]

Two years ago it wouldn’t have been possible to take three vacations in less than 2 months, but that’s my reality now thanks to my tiny business. This didn’t happen because I posted more. It happened because I figured out how to sell through my content so that I could always have leads coming in […]

Something I told a client this month: “You have a unicorn brain. You just don’t have a system that matches it.” Most of the entrepreneurs I work with aren’t lost. They’re high capacity, idea rich, big thinkers. But their biggest challenge is figuring out how to package what’s in their head into something that actually […]