For My Skimmers 👀 The Spritz 🍹 Let me guess what happened last Black Friday: You posted discount, and you mentioned it in your stories. Maybe you sent an email or two, and then… nada. Meanwhile, you watched other people in your industry have their biggest revenue days of the year and you literally thought WTF….. […]

For My Skimmers  The Spritz I woke up to news that it snowed on Whistler mountain where I’ll be snowboarding this January and teaching my 3 year old son to ski for the first time! I can’t waittttt! This weekend I was recovering from a surgery to remove an infection from a complication I had […]

Two years ago, taking a 6-week break in Canada and heading to Europe just a week later would’ve felt completely out of reach. It isn’t happening because I posted more. It happened because I finally understood how to sell through my content, I know how to create posts that connect with the right people, at […]

Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

A MOMENT FOR CLARITY: “I think I’m explaining it wrong…”  That’s what a client said to me 10 minutes into our call. She had an offer she’d sold before, her clients had loved it , but lately it felt harder to talk about. The results were still there. But her confidence wasn’t. She went off […]

You know what I find underrated in our space?  Investing in a conversation with someone who has not only been where you are now, but who helps people every single day on the same problems. Problems like: But can I tell you a story? I once invested almost $300 for a 30 minute call that […]

My recent Instagram post really resonated with a lot of people and resulted in 1 sale and 3 discovery calls booked.  If you missed it check it out here.  I know why it resonated and I knew it would perform as I planned it out and before I posted it. I called out a very real […]

There’s something I’ve been noticing again and again with the women I work with – especially those of you who’ve built a lot already: It’s not that you don’t know what to do. It’s that you don’t know which next step is still aligned. You’re smart. You’ve followed the formulas, taken the courses, maybe even […]

We’ve been talking a lot lately about launching, selling, and how different it feels right now. There’s a trust deficit happening in the online coaching space.  People are more skeptical, more cautious, and less likely to jump at every sales page or countdown timer. That means the old way of launching (hello 2021) and rushing […]

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]