Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

A MOMENT FOR CLARITY: “I think I’m explaining it wrong…”  That’s what a client said to me 10 minutes into our call. She had an offer she’d sold before, her clients had loved it , but lately it felt harder to talk about. The results were still there. But her confidence wasn’t. She went off […]

You know what I find underrated in our space?  Investing in a conversation with someone who has not only been where you are now, but who helps people every single day on the same problems. Problems like: But can I tell you a story? I once invested almost $300 for a 30 minute call that […]

My recent Instagram post really resonated with a lot of people and resulted in 1 sale and 3 discovery calls booked.  If you missed it check it out here.  I know why it resonated and I knew it would perform as I planned it out and before I posted it. I called out a very real […]

There’s something I’ve been noticing again and again with the women I work with – especially those of you who’ve built a lot already: It’s not that you don’t know what to do. It’s that you don’t know which next step is still aligned. You’re smart. You’ve followed the formulas, taken the courses, maybe even […]

We’ve been talking a lot lately about launching, selling, and how different it feels right now. There’s a trust deficit happening in the online coaching space.  People are more skeptical, more cautious, and less likely to jump at every sales page or countdown timer. That means the old way of launching (hello 2021) and rushing […]

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]

Here’s one reason your last launch didn’t convert the way you wanted: You created content that was obvious… not content that sells. Let me explain. Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.  […]

Big News = Big Changes!! SD is now open evergreen!  That means you can enroll at any time. I will still have special campaigns once a quarter with special bonuses but I wanted to give you the option to join anytime.  I love sharing what’s working for me so here’s a little summary if you’re […]

You don’t need more ideas to sell your offer. You need a better launch system. My most recent open cart brought in 5 figures in 14 days. But what’s more interesting is how it happened: This isn’t luck or hustle. It’s strategy. I follow my 4+1 Launch™—the same one you’ll find inside The Social Department […]