For My Skimmers 👀 ✨ You’re invited to a curated stratetgy day in Vancouver BC to plan your entire 2026 in one morning with me! 📆 Edit26: Thursday January 8th 9:30am–12:30pm at Werklab, Vancouver BC. You’ll walk out knowing: ✔ Your offer suite for 2026✔ Your revenue targets (+ how you’ll hit them)✔ Your launch windows […]

Two years ago, taking a 6-week break in Canada and heading to Europe just a week later would’ve felt completely out of reach. It isn’t happening because I posted more. It happened because I finally understood how to sell through my content, I know how to create posts that connect with the right people, at […]

Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

On July 11th I’m shifting to my no-call policy and going on a 3 to 4 week vacation!!!! BUT before I go I wanted to let you know that I opened up 4 last one-to-one spots at 40% off. When those hours are booked the calendar closes until I’m back (don’t see your spot just […]

One of the first things a client said to me on our call was: “I feel like I’ve gone quiet. I haven’t posted in weeks.” She wasn’t lazy or procrastinating though. She was burnt out from showing up with no clear plan and no increase in her sales.  She’d built a solid business with an […]

If you’ve been feeling like you’re “doing all the things” on Instagram but still not seeing results, let me offer a gentle reframe: You might not be the problem, and Instagram might not be either. What’s probably actually going on is this: your content isn’t connecting to your offer in the right way. Not emotionally. […]

You know what I find underrated in our space?  Investing in a conversation with someone who has not only been where you are now, but who helps people every single day on the same problems. Problems like: But can I tell you a story? I once invested almost $300 for a 30 minute call that […]

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]

Here’s one reason your last launch didn’t convert the way you wanted: You created content that was obvious… not content that sells. Let me explain. Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.  […]

New people finding you daily.Leads messaging you in your DMs daily.Sales finally coming in.  …without posting every day, chasing trends, or burning out on the algorithm treadmill. Wouldn’t that feel so much better than throwing together content at 10pm hoping someone might click “buy”? That’s not just possible, it’s happening for the people who know how to […]