The cart closes tonight and I want to give you the full picture one more time before it does. Here is everything you get when you join The Revenue Studio. But before I list it all out, here’s the honest truth I keep hearing on calls: You don’t need to “grow first.” → You need […]

Everything inside The Revenue Studio up to module seven is organic.  You build the system, prove the offer, and generate consistent revenue before you spend a single dollar on advertising. This is intentional, and it matters. Ads don’t fix an unclear offer or a messaging problem – they amplify whatever is already there.  If what’s […]

There is a specific category of business task that lives permanently on your to-do list and never gets done. You know the one… The welcome sequence you’ve been meaning to write for three months.  The sales page that needs a full rewrite.  The offer suite you’ve been meaning to map out properly since the beginning […]

In my experience there are really only three things people wait for before joining a program like this, and none of them change the outcome the way people expect them to. The first is more followers. The idea that once the audience gets bigger the sales will follow, and it makes more sense to invest in […]

Natalie came into The Revenue Studio stuck on a plateau she couldn’t push through, and the thing that was keeping her stuck wasn’t effort or consistency or even skill. It was that her offers felt scattered and not packaged correctly, so she wasn’t promoting them.  She didn’t feel clear on how to talk to her […]

She’s doing 1:1 work now, and a waitlist is already forming for a course she hasn’t finished building yet.  Other professionals in her field are reaching out because the demand signals are that clear. She is not waiting for proof that her work is valuable. The market already told her. What she said on the […]

I had a sales call on Saturday and she joined on Sunday. She’s a wellness and embodiment coach and somatic practitioner with a book coming out, a product company she co-leads, and an engaged Instagram audience.  But here’s what she said when I asked her what was actually going on: “I have three different contractors […]

Joana is a brand strategist. She was good at her craft before she ever found The Revenue Studio. She had clients, years of experience, a real skill set – and she was undercharging for all of it because she had no system underneath any of it. No offer people could find and buy without her […]

I want to take a step back from the curriculum today and tell you a bit about who built this and why I think it matters before you make a decision about joining. In December 2020 I was laid off from my role as Head of Social and Partnerships at a vitamin subscription startup, I […]

Two people came to my workshop this week. They have different businesses and are at different stages, but when I asked them both what finally made them decide to join The Revenue Studio, they said almost exactly the same thing. They were tired of carrying the whole strategy alone. The first one has been in […]

For the past few years I ran a program called The Social Department, and the results our clients were getting inside it were honestly so good that at a certain point I had to stop and ask myself a real question: am I building the right thing, or am I sitting on something that could […]

You’re doing both things: You’re posting on Instagram, TikTok and maybe even Substack and you’re sending emails sometimes. It should be working by now, and yet every month still feels unpredictable like you’re starting from scratch.  A little like the effort you’re putting in and the revenue coming out don’t quite match. Here’s what I […]

“Instagram doesn’t work for my niche.” I’ve heard it in every variation you can imagine like. It doesn’t work for high-ticket offers.  It doesn’t work for B2B.  It doesn’t work for service providers.  It doesn’t work for introverts.  It doesn’t work for people who hate being on camera.  It doesn’t work for industries that aren’t […]

You’ve been told the goal is to grow. More followers, a bigger list, more reach and THEN the sales will follow.  THEN the inconsistency will sort itself out.  THEN you’ll finally feel like you’re ahead instead of behind. I want to challenge that because I’ve been looking at the data inside my program for over […]

Something I’ve noticed after years of reviewing content for coaches and service providers inside my programs is that the people who struggle most with converting on Instagram and email are almost never the ones who aren’t showing up.  They’re the ones who ARE posting, creating good content, emailing, and still not making the sales they […]

Every few weeks there’s a new piece of advice making the rounds about what’s working on Instagram right now. You’ve seen it: Try this hook format with this trend before it peaks. These hooks are blowing up. I tripled my email list with this hook. I get why people follow it too! When your content […]

Most people I talk to are waiting for something. More followers, the content polished and perfect, more time, a bigger list, a better funnel, a website that’s perfectly branded and live.  They’re convinced the sales will start coming consistently once they have more of whatever they think they’re missing. I want to tell you about […]

Instagram has been moving more and more toward an interest-based algorithm – pushing content to people who don’t follow you yet. Most people saw this as pressure to post more, create dozens of Trial Reels, chase more trends, but I saw it differently. I saw an opportunity to optimize the one thing people see after […]

Late last night, just before midnight, a reporter reached out asking for my take on the 2016 trend. I was still easing back into work after three weeks away, half in reflection mode, half catching up, and something about the question stuck with me. The more I thought about it, the more I realized this […]

You may have noticed that I’ve completely changed how I show up on Instagram. Not only have I been going viral for the past month on several posts, but I’m growing at a rate I haven’t seen since 2021 – and it’s not because I’m sharing Instagram strategy or tips. You might think that’s a […]

For My Skimmers 👀 ✨ You’re invited to a curated stratetgy day in Vancouver BC to plan your entire 2026 in one morning with me! 📆 Edit26: Thursday January 8th 9:30am–12:30pm at Werklab, Vancouver BC. You’ll walk out knowing: ✔ Your offer suite for 2026✔ Your revenue targets (+ how you’ll hit them)✔ Your launch windows […]

For My Skimmers 👀 ✨ LIFE LATELY ✨ On Friday I hosted Unmuted, my monthly free coaching call where you come, ask questions around what you’re currently working on or the next phase that you’re looking to get to and I give you unfiltered coaching with clear next steps. The group was small enough that everyone […]

Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

When it comes to growing your business with Instagram, most people assume that getting results requires more content, more posting, more showing up. But in reality, pushing harder or trying to be everywhere often leads to overwhelm and zero sales. The real secret? Take your foot off the content creation gas. Not all the way […]

Let’s do a little visualization:  You’re sitting there, your tea is steeping and you’re about to sit down to write your goals for the month. This month, you tell yourself, I’m going to attract  50… no, 100 aligned followers. You have the intention and you feel motivated you can do it because you saw an […]

Something I told a client this month: “You have a unicorn brain. You just don’t have a system that matches it.” Most of the entrepreneurs I work with aren’t lost. They’re high capacity, idea rich, big thinkers. But their biggest challenge is figuring out how to package what’s in their head into something that actually […]

Content shouldn’t take hours of scrolling, second-guessing, or wondering what to post. But that’s exactly what happens when you don’t have a plan. Too many of you are still stuck posting what worked in 2020 but no longer works today. Too many of you are working with expensive designers who do not take strategy into […]

I’m back from Maui where Max and I spent 6 glorious days (sans kids) celebrating the wedding of some friends. It was GREAT to get away and not open my laptop knowing that my business runs itself (literally) while I’m away with very little preparation beforehand on my side. I do this with very clear […]

I’ve been watching something shift for a little while now… and now Ad Age just confirmed it: Brands are officially moving away from low-effort, chaotic content and back toward polished, thoughtful, and creative storytelling on social. And it’s working. → Tower 28’s sketch series? Blew past their engagement averages. → Milani Cosmetics? Ditched the influencer […]

If you felt like your Reels or posts didn’t get enough reach last week or even this week you’re not alone. As you know, I have almost 80 clients that I work with on a weekly basis and many of them complained about low reach. People who normally have no problem with reach. Myself included! […]

I’ve been thinking about posting frequency on Instagram, both because I was posting up to twice a day during my open cart for my program and because I have only posted twice this week and it has got me standing strong in what I’ve been saying for the past nearly three years. I don’t believe […]

Let’s talk Reels – because that’s what everyone’s asking about right now. Here are 5 updates that could change your Instagram game: But here’s what really caught my attention… Instagram now ranks content in two ways: • Connected Reach (your followers)• Unconnected Reach (potential followers) The secret to growing? Nail both types of reach by […]

Instagram will open doors for you. I’ve seen how it has done this for me and I want you to experience it too.  Here’s what my Instagram account has opened up for me since I went out on my own in late 2020:  → 2021: I was featured in Business Insider in a piece all […]

I’m an organic Instagram growth expert. Not because I wanted to be. But because I HAD to be. My first job working in social media was at the United Nations and we were just a small team of mainly volunteers to start.  We were building ShareTheMeal, an app to feed children all over the world […]

I have some bad news. If you’re taking advice from influencers and guru accounts with hundreds of thousands of followers let me be honest with you: what works for them hardly ever works for regular people.  They have the advantage of a massive audience and they are sharing tips and tricks about how to grow […]

Building a thriving Instagram community isn’t just about growing your follower count; it’s about cultivating meaningful connections with the people who already show interest in your content and offerings. The personal touch matters more than ever. Whether you’re a seasoned entrepreneur or just starting to build your Instagram presence, nurturing your audience is the key […]

With short attention spans on social media (less than 9 seconds!), getting your audience to stop scrolling is only half the battle. While written hooks are essential, combining them with powerful visual elements can transform your Reels from good to absolutely incredible. If you’re looking to boost your watch time and engagement, try these six […]

Instagram feels like it changes a lot more than it does.  But it does change, and I’m not about to go into algorithm changes but changes that you need to make to your content because I don’t want you getting stuck in the past and getting frustrated wondering why it’s just not working for you.  […]

I’m subscribed to Archrival’s newsletter, and their latest study in collaboration with Tumblr provides invaluable insights into the next era of cultural influence, especially as it’s being shaped by Gen Z. If your goal is to connect with young consumers, this study is relevant. But even if you’re targeting other audiences, it’s important to pay […]

Here are some things you may have forgotten about you could do on Instagram that are little hacks that I think go a long way. 1. Get your message seen wider: If an audio or sound shows up as “unavailable” or “original” you can rename it and add a Call To Action (CTA) or any message […]

I wanted to share what I think the number one tip I learned at Instagram unfiltered in NYC last week with you because I’ve been testing it out on my own account and it’s been WORKING. We’ve been constantly told that Reels are the way to grow since 2020 but as you know, I’ve always […]

In my last post, I told you about some of the key learnings I took away from  Instagram unfiltered in NYC and so today I’m bringing you part 2! This is part two of two posts so make sure you read part 1 if you missed it! Best Practices hub in the app Instagram just […]

I just got back from Instagram unfiltered in NYC, and wow—there’s a lot of exciting stuff happening on the platform that you need to know about!  This is part one of two posts so make sure you look out for the next one on this site.  Instagram invited me to get up to speed on […]