Instagram has been moving more and more toward an interest-based algorithm – pushing content to people who don’t follow you yet. Most people saw this as pressure to post more, create dozens of Trial Reels, chase more trends, but I saw it differently. I saw an opportunity to optimize the one thing people see after […]

Late last night, just before midnight, a reporter reached out asking for my take on the 2016 trend. I was still easing back into work after three weeks away, half in reflection mode, half catching up, and something about the question stuck with me. The more I thought about it, the more I realized this […]

You may have noticed that I’ve completely changed how I show up on Instagram. Not only have I been going viral for the past month on several posts, but I’m growing at a rate I haven’t seen since 2021 – and it’s not because I’m sharing Instagram strategy or tips. You might think that’s a […]

For My Skimmers 👀 ✨ You’re invited to a curated stratetgy day in Vancouver BC to plan your entire 2026 in one morning with me! 📆 Edit26: Thursday January 8th 9:30am–12:30pm at Werklab, Vancouver BC. You’ll walk out knowing: ✔ Your offer suite for 2026✔ Your revenue targets (+ how you’ll hit them)✔ Your launch windows […]

For My Skimmers 👀 ✨ LIFE LATELY ✨ On Friday I hosted Unmuted, my monthly free coaching call where you come, ask questions around what you’re currently working on or the next phase that you’re looking to get to and I give you unfiltered coaching with clear next steps. The group was small enough that everyone […]

Someone asked this on Threads the other day and I know it’s going to be very relevant to you:  “Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?” I knew I had to answer because this is something I personally have grappled with but also something I KNOW […]

When it comes to growing your business with Instagram, most people assume that getting results requires more content, more posting, more showing up. But in reality, pushing harder or trying to be everywhere often leads to overwhelm and zero sales. The real secret? Take your foot off the content creation gas. Not all the way […]

Let’s do a little visualization:  You’re sitting there, your tea is steeping and you’re about to sit down to write your goals for the month. This month, you tell yourself, I’m going to attract  50… no, 100 aligned followers. You have the intention and you feel motivated you can do it because you saw an […]

Something I told a client this month: “You have a unicorn brain. You just don’t have a system that matches it.” Most of the entrepreneurs I work with aren’t lost. They’re high capacity, idea rich, big thinkers. But their biggest challenge is figuring out how to package what’s in their head into something that actually […]

Content shouldn’t take hours of scrolling, second-guessing, or wondering what to post. But that’s exactly what happens when you don’t have a plan. Too many of you are still stuck posting what worked in 2020 but no longer works today. Too many of you are working with expensive designers who do not take strategy into […]