Most coaches get better at everything in their business except selling, because selling is the one thing you can’t practice alone. You can read about how to run a discovery call.  You can study objection handling frameworks, write out your pitch and rehearse it in your head, but none of that prepares you for the […]

Dustin is an academic and success coach for college students and a dad of three kids under eight, including a son with Down Syndrome. When he joined The Revenue Studio he was working 60+ hours a week across two jobs – one of which was actively destroying his mental health, his marriage, and his family […]

The reason you may feel like you’re constantly starting over with your revenue every month is that you’re running two channels that aren’t talking to each other, which means neither one is doing the job it was actually designed to do. Here’s what the dual-engine system inside The Revenue Studio changes. When Instagram and email […]

The most useful business model work is the least sexy to market I ran the first group coaching call of the new Revenue Studio cohort today. We’re still in open cart – doors close June 23rd – and I want to tell you a little about what happened on that call, because it’s the clearest […]

“Instagram doesn’t work for my niche.” I’ve heard it in every variation you can imagine like. It doesn’t work for high-ticket offers.  It doesn’t work for B2B.  It doesn’t work for service providers.  It doesn’t work for introverts.  It doesn’t work for people who hate being on camera.  It doesn’t work for industries that aren’t […]

I had a migraine every day since Sunday night. It’s Wednesday. If you’ve been around here for a while, you know I haven’t had one in months. That’s a genuinely big deal for chronic migraine girl who used to lose days to them. Yes, I’ve tried everything… Massage, beta blockers, caffeine (with and without), diet, […]

I just had another moment where I realized, again, that most people are not failing because they are lazy or unmotivated, they are failing because they are trying to build revenue on top of vague planning. Vague is a terrible foundation when you have a nervous system, a schedule, and a life that does not […]

I personally get slightly panicked when January rolls around and suddenly everyone is announcing their “new year, new me” and posting goal-setting lists like they’re being graded on them.  I’m more of a September brings a fresh start, back to school, change of seasons from warm to cold, comfy cozy kinda gal. But even with […]

Running a Black Friday campaign sounds exhausting, right? I definitely used to think that.  Posting every day. Writing emails. Updating links. Tracking sales. Replying to DMs. I used to be in that camp. But here’s the thing: it’s only exhausting when you don’t have a plan. When you have a system, it’s actually fun. (And profitable.) […]

For My Skimmers 👀 The Spritz 🍹 Let me guess what happened last Black Friday: You posted discount, and you mentioned it in your stories. Maybe you sent an email or two, and then… nada. Meanwhile, you watched other people in your industry have their biggest revenue days of the year and you literally thought WTF….. […]

For My Skimmers  The Spritz I woke up to news that it snowed on Whistler mountain where I’ll be snowboarding this January and teaching my 3 year old son to ski for the first time! I can’t waittttt! This weekend I was recovering from a surgery to remove an infection from a complication I had […]

I’m spilling the beans on who my business coach is….. It’s Kirsten Roldan and about two years ago I learned Email from her and it changed my business QUICKLY and added tons of profit to it.  She’s the best in the biz and her program Million Dollar Email is open for the last time this year. Plus […]

I just wrapped a private call with Y, a beautiful soul in the healing space who sells 1:1s and beautiful retreats. She came to me feeling stuck and said this in her onboarding form: “I know where I want to go… but I’m struggling to actually get there.” Before getting on our call, I went in […]

A MOMENT FOR CLARITY: “I think I’m explaining it wrong…”  That’s what a client said to me 10 minutes into our call. She had an offer she’d sold before, her clients had loved it , but lately it felt harder to talk about. The results were still there. But her confidence wasn’t. She went off […]

One of the first things a client said to me on our call was: “I feel like I’ve gone quiet. I haven’t posted in weeks.” She wasn’t lazy or procrastinating though. She was burnt out from showing up with no clear plan and no increase in her sales.  She’d built a solid business with an […]

You know what I find underrated in our space?  Investing in a conversation with someone who has not only been where you are now, but who helps people every single day on the same problems. Problems like: But can I tell you a story? I once invested almost $300 for a 30 minute call that […]

There’s something I’ve been noticing again and again with the women I work with – especially those of you who’ve built a lot already: It’s not that you don’t know what to do. It’s that you don’t know which next step is still aligned. You’re smart. You’ve followed the formulas, taken the courses, maybe even […]

We’ve been talking a lot lately about launching, selling, and how different it feels right now. There’s a trust deficit happening in the online coaching space.  People are more skeptical, more cautious, and less likely to jump at every sales page or countdown timer. That means the old way of launching (hello 2021) and rushing […]

Whenever I open cart I hit a wall at some point (sometimes it’s earlier than I’d like to admit) where I honestly wonder WTF should I post now…. It gets more intense when it’s been quiet for a few days and I still have days left to go. But here’s the thing: I don’t panic […]

Here’s one reason your last launch didn’t convert the way you wanted: You created content that was obvious… not content that sells. Let me explain. Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.  […]

Big News = Big Changes!! SD is now open evergreen!  That means you can enroll at any time. I will still have special campaigns once a quarter with special bonuses but I wanted to give you the option to join anytime.  I love sharing what’s working for me so here’s a little summary if you’re […]

You don’t need more ideas to sell your offer. You need a better launch system. My most recent open cart brought in 5 figures in 14 days. But what’s more interesting is how it happened: This isn’t luck or hustle. It’s strategy. I follow my 4+1 Launch™—the same one you’ll find inside The Social Department […]

I want to leave you with something simple you can start thinking about right now. Here’s one thing I see over and over again in coaching calls (including one I had this morning): Most people don’t have a content problem. They have a messaging and positioning problem. They’re posting but they’re not selling. The words […]

I just wrapped our quarterly $2.5K Club call with Social Department clients who’ve already made back their investment in the program and honestly, it was such a good one. Every quarter, we meet for 90 minutes to reflect, recalibrate, and plan out the next 90 days. And the wins this time? WILD. ✨ Every person who submitted a […]

I want to say something that might sting a little: If you’re charging less than what your offer is worth, the problem isn’t just your income. It’s your positioning. A few weeks ago, I told a client, “If you’re charging $497 for something premium, people are going to wonder if you actually know what you’re […]

One thing I remind clients of constantly: You do not need to be reinventing the wheel every time you go to create a piece of content or launch an offer. You need a repeatable framework that reflects how your brain works, and makes space for you to show up without burning out. That’s exactly what […]

One of the themes I have seen on nearly every client call: You don’t have a content problem. You have a decision-making problem. You’re not unclear. You’re overloaded. Your brain is running fast, nonlinear, full of ideas. But when everything’s swirling, you need structure. You need someone who knows what to do with all of […]

Tech and politics just got a little too cozy. Don’t be fooled by the political theater that’s happening right now around TikTok and Meta. It’s designed to distract us while bigger moves are made behind the scenes. Let’s break down what’s happening at the intersection of tech, politics, and influence in just the last week: […]

Let’s be real: pricing your services can feel incredibly complicated.  For most of us, it’s a never-ending cycle of wanting to avoid getting “no’s” and undercharging, only to find ourselves overwhelmed, burnt out, and wondering if our businesses will ever see those sweet monthly recurring income months! I know this struggle all too well, and I’m excited […]

When I first started my business back in January 2021 there were two myths I was telling myself that want you to know now: I thought it was a flex to do everything myself and keep all of the money I was making.  I thought that hiring people to do what I already knew how […]

Let’s talk about how to reach more non-followers! AND this excited me and I’ll definitely be trying more 90 second Reels soon!! (stay tuned)⬇️⬇️⬇️ Instagram will be showing 90 second reels to non followers soon!