The most useful business model work is the least sexy to market I ran the first group coaching call of the new Revenue Studio cohort today. We’re still in open cart – doors close June 23rd – and I want to tell you a little about what happened on that call, because it’s the clearest […]

Selling to a Small Audience

June 18, 2026

You don’t need a new offer. You need a door.

“Instagram doesn’t work for my niche.” I’ve heard it in every variation you can imagine like. It doesn’t work for high-ticket offers.  It doesn’t work for B2B.  It doesn’t work for service providers.  It doesn’t work for introverts.  It doesn’t work for people who hate being on camera.  It doesn’t work for industries that aren’t […]

A Proven Approach to Instagram in 2026, Selling to a Small Audience

June 4, 2026

It was never your niche

I had a migraine every day since Sunday night. It’s Wednesday. If you’ve been around here for a while, you know I haven’t had one in months. That’s a genuinely big deal for chronic migraine girl who used to lose days to them. Yes, I’ve tried everything… Massage, beta blockers, caffeine (with and without), diet, […]

Selling to a Small Audience

May 21, 2026

The most important marketing work you’ll ever do has nothing to do with Instagram

I just had another moment where I realized, again, that most people are not failing because they are lazy or unmotivated, they are failing because they are trying to build revenue on top of vague planning. Vague is a terrible foundation when you have a nervous system, a schedule, and a life that does not […]

Selling to a Small Audience

April 10, 2026

Why smart coaches stay broke (+  what builds revenue)

I personally get slightly panicked when January rolls around and suddenly everyone is announcing their “new year, new me” and posting goal-setting lists like they’re being graded on them.  I’m more of a September brings a fresh start, back to school, change of seasons from warm to cold, comfy cozy kinda gal. But even with […]

Selling to a Small Audience

December 6, 2025

I finally cut everything… except this

Running a Black Friday campaign sounds exhausting, right? I definitely used to think that.  Posting every day. Writing emails. Updating links. Tracking sales. Replying to DMs. I used to be in that camp. But here’s the thing: it’s only exhausting when you don’t have a plan. When you have a system, it’s actually fun. (And profitable.) […]

Selling to a Small Audience

October 29, 2025

How to Run a Profitable Flash Sale Without Burning Out

For My Skimmers 👀 The Spritz 🍹 Let me guess what happened last Black Friday: You posted discount, and you mentioned it in your stories. Maybe you sent an email or two, and then… nada. Meanwhile, you watched other people in your industry have their biggest revenue days of the year and you literally thought WTF….. […]

Selling to a Small Audience

October 29, 2025

Ready to do Black Friday the Right Way + Get My Eyes on it Free?

For My Skimmers  The Spritz I woke up to news that it snowed on Whistler mountain where I’ll be snowboarding this January and teaching my 3 year old son to ski for the first time! I can’t waittttt! This weekend I was recovering from a surgery to remove an infection from a complication I had […]

Selling to a Small Audience

October 21, 2025

Snow, surgery, and quick cash injections

I’m spilling the beans on who my business coach is….. It’s Kirsten Roldan and about two years ago I learned Email from her and it changed my business QUICKLY and added tons of profit to it.  She’s the best in the biz and her program Million Dollar Email is open for the last time this year. Plus […]

Selling to a Small Audience

July 9, 2025

Spilling the beans on who my business coach is 

I just wrapped a private call with Y, a beautiful soul in the healing space who sells 1:1s and beautiful retreats. She came to me feeling stuck and said this in her onboarding form: “I know where I want to go… but I’m struggling to actually get there.” Before getting on our call, I went in […]

Selling to a Small Audience

July 9, 2025

Let’s get you to $10k months already