Let’s do a little visualization:
You’re sitting there, your tea is steeping and you’re about to sit down to write your goals for the month.
This month, you tell yourself, I’m going to attract 50… no, 100 aligned followers.
You have the intention and you feel motivated you can do it because you saw an influencer talk about creating a cosy series and you followed another one who posts daily trends and you even signed up for a 30 days Reels challenge from the biggest bro in marketing.
You’re set right?
You post once, twice maybe up to 5 times and nothing happens.
It’s confusing because you’ve used the trending sound, you’ve used the viral hook that’s “blowing up” the instagram influencer’s account but you’re just….still stuck.
So you freeze up and start second guessing EVERYTHING.
The post you spent hours on suddenly looks meh..
You feel stupid.
You think surely it’s a YOU problem.
I see you nodding right now because we’ve ALL been there.
➡ Spending hours creating posts that don’t bring in followers and certainly not sales
➡ Watching others grow while your audience stays stagnant, comparingand even finding yourself getting jealous (you don’t want to be!!)
➡ Getting anxious every week that goes by that you don’t post
Then you start thinking that it’s not worth it to be on Instagram and that you’re just going to have to spend money on ads to find your audience, or worse – give up all together.
But here’s what I need you to hear: it’s not your effort, and it’s not you that’s the problem, it’s the strategy and live support that you’re missing.
If you don’t know how to create content that speaks directly to one real person, someone who’s already thinking about hiring someone like you…
If you don’t know how to lead them from post to DM, or how to structure your offer so it doesn’t just sound good, but feels like the exact thing they’ve been looking for…
Instagram will keep feeling like a guessing game.
Not because you’re not smart enough. Not because you’re not an expert.
Read that part again.
But because without strategy and structure, it’s exhausting to keep throwing things out and hoping something finally lands.
That’s what most people are doing. They’re spinning.
Inside The Social Department, we stop the spinning.
We teach you how to create from a place of clarity.
We teach you how to sell like a human being, not a bot (how exhausting is all the AI BTW?)
And we help you grow an audience that’s built to buy, not just watch.
Inside, you’ll get:
✅ Clear frameworks to help you craft messaging that resonates with your audience (1HR to POWERFUL Content™, The Strategist’s Wheel™, The 4+1 Launch™, How to Sell in Stories and way more)
✅ Live coaching twice a week (I’m in there live at least 2x per month if not more) where you can take ALL the time you need to get your next step sorted – these calls aren’t saturated either, there’s usually between 2 and 13 people in them
✅ Personalized reviews and edits on your captions, carousels, and Reels before you even hit post (in less than 48HRS or live in our two weekly calls every week)
The Social Department is for you if you’re a coach or a service provider and you are past the basics and ready to evolve your messaging, grow an aligned audience, and sell your offer(s) with more ease.
And if you join by Saturday night (yes, I extended it by one day because of the Masterclasses), you’ll be eligible for two bonuses designed to accelerate your results:
Bonus 1: A 45-minute 1:1 Success Call with me to review your strategy and make sure you’re set up to grow and sell with clarity
Bonus 2: A 14-day personalized content calendar inside Notion (PIF only) tailored to your offer, your niche, and your goals
This program isn’t for everyone. If you want quick hacks and expect to make 5 figures in one month without putting in the work and being open to pivoting often – it won’t be a fit.
But if you’re done winging it, if you’re tired of seeing your people buy from less-qualified voices, and if you’re craving a real plan with real support—
I’d love to welcome you inside.
