Grow your Instagram following in your first 30 days and start bringing in $100s to $1,000s in monthly revenue.
WELCOME TO
Enroll
The Social Department is a 12-month live program for coaches and service providers who are past the basics and ready to evolve their messaging, grow an aligned audience, and sell their offers with more ease.
Enroll
WELL LET'S TAKE A LOOK...
should you join this round?
You’re still showing up. You’re posting, emailing, maybe even launching. You’re ready to stop guessing and start using evolved messaging that reflects who you are now and actually converts.
You’re not just here to be seen. You want your content to connect and lead to sales. Because spending hours creating content that gets ignored is exhausting.
You’ve done the courses. This time, you’re ready for live support. Coaching that meets you where you are every day, personalized feedback, and a space that holds you accountable while you take action.
You want to grow on Instagram without turning into a content factory. You’re not here to chase trends or posting 2x a day like the influencer playbook tells you to.
Most days in your business feel heavy. What used to work doesn't land like it used to. You’ve grown, your business has evolved, and now you need support and next steps that match where you are.
You don't need to accept being invisible on Instagram. You can grow a real following and turn it into consistent income while reflecting the heart of who you are.
I never treated Instagram like a popularity contest. From day one, it was a business tool.
When I started back in December 2020, I had zero followers but quickly grew a community of 45,000—organically—and hit six figures in ten wild months.
So when my first course brought in over $100K, I wasn’t shocked. It was built with intention, backed by strategy, and focused on real results.
Since then, I’ve helped hundreds of coaches, creatives, and service providers build businesses rooted in clarity and connection. We create offers they’re proud of, messaging that actually reflects their growth, and content that supports consistent sales.
My methods have grown with the industry. I’m not teaching you what worked in 2019. I’m teaching identity-driven marketing that’s built for now.
This isn’t about hacks or going viral. It’s about building a business that pays you… without turning into someone you don’t recognize.
I wasn’t just experimenting on Instagram. I knew exactly what I was doing.
Here’s what building with intention has made possible.
- Our program has generated over $488,000 in tracked client results in just 9 months with less than 70 active members, and those numbers continue to grow.
- I run a lean, powerful team of women who are BIPOC and disabled, and pay them directly from revenue tied back to Instagram.
- I’ve designed my business to support the life I want, where I can travel often and be present with my young children, all while working under 20 hours a week and taking Fridays off.
- In 2023, I was chosen by Instagram to be part of their Creator Class as an official Ambassador, recognized for teaching business owners how to grow and sell with intention. That invitation didn’t come from going viral. It came from building a brand with integrity and helping others do the same.
AS SEEN IN
I am not running a mass volume play. I’ve built a business around lifetime value, with dozens and dozens of clients that stay with me for years.
ENROLL TODAY
Consider this your growth troubleshooting hub. Equipped with our exclusive Instagram Strategist’s Wheel™ - this tool will guide you through every growth scenario you’ll encounter.
Whether you’re:
• Feeling stuck in a growth plateau
• Navigating low engagement
• Noticing low views
• Email list not growing
You’ll always have a clear action plan. No more guessing games - just proven strategies for every situation.
03. the HELP DESK
A Proven Four-Part Curriculum
We have the most competitive program in the space. Inside, you’ll find trainings designed to bridge the gap between Instagram and sales.
7 TRAININGS/ Welcome to where it all begins! Just like a front desk manages the flow of an office, this is where you’ll set up the systems that make everything else possible. Start by building a solid foundation for your Instagram strategy by focusing on the essentials that 95% of people overlook. In this stage, you’ll transform your Instagram from a casual space into a professional platform that works for you. No more guessing and praying, we’re setting up your business command center.
01. The Front Desk
6 TRAININGS/ In this stage, you’ll discover our signature method that transforms scattered ideas into a month of strategic posts in just 60 minutes. You’ll get instant access to our complete library of drag and drop templates. Just personalize and post! Using our exclusive CLARITY Messaging Framework™, you’ll see your offer through an entirely new lens. We’ll break down the key components that position your offer in a way that makes your dream clients think “THIS is exactly what I need!”
02. the creative GROWTH studio
5 TRAININGS/ In this final stage, you’ll learn the essential pieces of selling with Instagram through five focused trainings.
Learn my step by step approach to selling naturally through Instagram Stories, craft a sales page that attracts perfect-fit clients and learn how to handle objections to sell more. The Auditing for Objections training helps you address questions confidently while the 4+1 Launch™ will get you ready to open cart and build a waitlist that converts. This proven system gives you email templates, sales calendars, and daily Instagram plans for what to do on every day of your open cart.
04. the SALES TEAM
what you'll access
program features
Inside of our Circle portal you'll find structured trainings on mastering Instagram for organic growth, refining your offer messaging, planning your content so that you can be in and out, and planning and executing profitable launches.
Anytime Access Portal
Every Tuesday at 11am EST, and Wednesday at 5pm EST. Come and get any coaching you need unique to your Instagram, business and offer. Discuss all of your mindset and strategy questions and leave with your next steps ready to go.
Live Weekly Coaching Calls Twice a Week
Time to release and enjoy on-demand reviews. Whether it’s Instagram captions, email copy, or sales pages, you'll get a personalized review from a coach back to you within 48 hours. We'll provide direct edits and suggestions delivered as a video or written feedback.
Instagram Content & Messaging Reviews
Submit any question about the curriculum, strategy or mindset in between calls and get a written or video response from Kar or a coach in 48HRS or less. This space is full of 5 and 6 figure entrepreneurs working the program with you.
Daily Coaching Support Channel
01.
02.
03.
04.
On the first Monday of every month you'll join us to CoWork! This is 3 hour Co-Working Sprint so that you can work on whatever you need to get done to cross Instagram off your list. There is always a coach there to guide you if you get stuck. You'll love the accountability and you'll probably make some new entrepreneur friends too!
Monthly Co-working Sprints
Kar's signature content planning system will get you planning faster and more strategic than an GPT. You'll learn how to plan an entire month's worth of compelling Instagram content in just one hour which you can then repurpose easily to Email and other social channels. Say goodbye to the struggle of generating fresh ideas and hello to an endless stream of posts that effortlessly attract, engage, convert, and keep your audience coming back for more.
1HR to POWERFUL Content™
We teach you the Instagram Strategist's Wheel™ complete with solutions to EVERY situation you'll find yourself in on Instagram and how to fix it. If you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!
The Strategist's Wheel™
You’ll use my CLARITY Framework™—a 7-part process that helps you uncover exactly what to say, how to position your offer, and how to create content that connects. It’s the same one I’ve used to earn multi-six-figures year over year, and more importantly, the same one my clients now use to attract aligned followers, clarify their message, and make consistent sales without constantly reinventing. Once you know how to communicate the true value of your work, everything gets easier—content, launching, selling, and growing.
CLARITY Framework™
05.
06.
07.
08.
Choose from a variety of Canva templates designed to bring in followers and sales that leverage all of the elements that are currently working on Instagram right now. You’ll have Cover images and Carousels ready to go so that you can start posting on day 1.
Drag & Drop Templates
Put your account growth and sales on autopilot, saving you time and energy while delivering results with automation using your choice of ManyChat or Stan Store. Streamline your Instagram growth and free up mental space and time you can spend off the app.
Automate Your Growth
We teach you Kar's HOP Method™ for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You’ll create stories that resonate, engage and convert your audience into clients and a community that follows you everywhere.
The HOP Method™
Get ready to launch with confidence and a plan you can follow! In this training, you’ll get a step by step roadmap to set up a successful 5 to 6 figure launch, even if you’re new to it. With my waitlist and open cart planner, emails from my own $92K launch, a full Instagram launch calendar, ideas for your bonuses, and all the dos and don’ts, you’ll have a clear, stress-free plan to attract clients and reach your revenue goals.
The 4+1 Launch ™
09.
10.
11.
12.
as soon as you enroll
THE BONUSES
This isn’t just a challenge, it’s a jumpstart. With daily prompts for Instagram and Email, you’ll grow your audience, build trust, and start making real sales. Some see results by Day 4. Start anytime and get personalized reviews on everything you submit.
21 Days to Growth + Sales Challenge
BONUS #2
As soon as you make back your $2.5K investment, enjoy quarterly bonus 90 minute group coaching sessions with Kar. Sessions will include Quarterly Planning, Black Friday planning and mindset work. Most clients make back their investment their first 90 days inside of the program.
The $2.5K Club
BONUS #1
The Social Department Notion Calendar is going to be your new favorite tool for content planning and tracking for all of your social media. Plan all of your social content in one place, set sales and growth goals, and track milestones. Easily delegate tasks and stay organized!
Notion Content Calendar
BONUS #3
AI is the secret to getting out endless high-quality content ideas at scale. In this masterclass you'll learn how to apply my 5-Part Framework to use AI to generate social media and email content and exponentially increase your output without compromising quality.
Bonus Fast FWD Insta with AI
BONUS #4
NEWly added
NEWly added
Everything above for 12 months, including the two weekly coaching calls and content review channel.
Enroll
Browse the results
"Never making sales to MAKING MONEY & growing my ideal audience." Sydnee doubled her income from prior year making $12,735 in one month.
SYDNEE, @pacificbeautycove
“This program literally saved my business. I’ve grown about 300 followers in a month on an account that used to get 10 likes.”
"My reels have received over 200 views, and I am getting back in a groove."Eileen made $3,600 her first 60 days in the program with less than 100 followers.
Susie, @HEALTHYLITTLESLEEPERS
"She's helped me re-think my offers and strategy. I've never seen so many new followers." Susie went from having no sales to making $5k to $10K months consistently & grew a new account to 2,744+ followers
James @GUITARLESSONSWITHJAMES
"I've been selling a few of my low ticket offers with almost every post I make" James made $17,550 selling a mix of low ticket offers and 1-1's in less than 5 months.
Lindsay, @the.happyconfection
"Total sales: 52 cases (1,040 units)"
Made over $7,600 in online sales just 60 days after joining.
EIleen, @distruptburnout
Valentina, @sevaleremoto
"Launched my program after 6 months, barely any marketing, and had a sale within the hour 🎉"
Added over $1,000 to her monthly recurring income. "I was very stuck! Thank YOU for all you've taught us". Karla earned $1,450 after one welcome call.
KARLA, @thelatinahealthcoach
Jennifer Madrid, @shevibeshigh
Instagram growth 90 days in:
+3k followers
Anea @aneawr_
6x followers
Susie @healthylittlesleepers
+9k followers
Camila @camilasleep
37% growth
Brenda @Valenti_ventures
0 to 400 followers
DIANNE @dianne_instyle
80% growth
Sofia @lilayoga.mx
+2.5k followers
Tamsin @career_foundry
81% growth
Claire @therapy_claire
+3.8k followers
Edna @ednacochez
0 to 260 followers
RebeccA @pilates_prescription
JOIN THE WAITLIST
0 to 521 followers
ANEA @nativestitch_
+400 followers
Camille @Camille_Martin_Rd
+510 followers
Anna @annaosbornconsulting
+1.8k followers
Olivia @sowagoatsanctuary
+401 followers
JULIE @Love_GRACEFULLY
+287 followers
Sydnee @pacificbeautycove
0 to 408 followers
MICHELLE @datingwithmichelle
+214 followers
caroline @carolinedavisauthor
2x followers
Lindsay @the.happyconfection
Valentina @sevaleremoto
41% growth
28% growth
Monica @ourlatinalens
+1.7k followers
ALI @seated.perspectives
+943 followers
Melissa @sharkandship
+292 followers
BLYTHE @Delta_TAILS
+673 followers
Alex @alexjoypucci
+393 followers
ASHLEY @itsashleyxashley
+393 followers
ASHLEY @itsashleyxashley
+393 followers
ASHLEY @itsashleyxashley
56% growth
KATIE @newsalingo
More proof...
Anea
@aneawr_
@aneawr_
"My goal was to book 3 clients per month and I ended up booking double consistently per month! I ended up booking out making $43,000 in less than eight months! I grew my account to over 28,000 followers and have turned my hobby into a 5 figure business! I didn't think it would be actually possible to have a part time gig while being a stay at home mom. Kar, you're amazing at what you do!"
$43,000 in less than 8 months and 28,000+ followers
Monica @itsmonicaspoelstra
"Booked a second 1:1 coaching call last week!"
"I've earned $3,597 and gained over 400 followers"
"Since joining The Social Department, my brand new business has made nearly $3,600 in about 90 days. Instagram is incredibly overwhelming for me, and I've found the coaching and resources inside SD to be really helpful and productive. Kar is incredibly supportive and is truly an expert in this space. I'm grateful to be here!"
Michelle @datingwithmichelle
"My first ever paid client!"
"A $22,500 retainer!"
In my head! It’s a big milestone - my first ever paid client 👏. She came across my IG account and saw I offer free strategy sessions.
Ann Marie had been posting a lot but had not made any sales before she joined. We helped her structured her offers in the best way and polished her language on her sales page/s, content to actually convert.
I was in The Social Department for just two months before I got the retainer which is now at 22,500 (and growing 💪🏻). I needed a good ass kicking. I was looking to level up and get out of my own way. I was also looking for community and for mentorship. I was looking for someone to help me grow business wise. I have the social media skills, but I lack confidence and a lot of business knowledge (or feel like I do) to really get my business where I want it to be. I was not meeting my true potential.
ann marie
@hit_the_iron_bell
@hit_the_iron_bell
ROBYN
@bywoodmedia
@bywoodmedia
Camila
@camilasleep
@camilasleep
I have made $8-9K in sales consistently each month and with way less effort. I am able to be present for my kids, I do less than 5 hours a week in client calls and my business is growing. It took me around 45 days before I started seeing high, consistent growth! I love this program and will continue to be in it and any program you create!
"I have made $8-9K in sales consistently each month and with way less effort."
James @guitarlessonswithjames
James sold out his first Master Class making nearly $9,000 in one week.
His Social Department highlights are: “CLARITY Framework™, the 1HR to POWERFUL Content™, and the unbelievable amount of help I received on my email sequence.”
“Never made more money in a day in my life. Haha. ❤️”
Susie
@healthylittlesleepers
@healthylittlesleepers
“Being in the 2.5K Club got me a special call with Kar where she talked about how to set up a Black Friday campaign. Literally followed her every move and it paid off. It was a lot of work up front, but it's now set up for next year! 🎉”
"I have never done a Black Friday Sale before... but I’m so happy I did it because I made an extra $1,820 🎉”
Karla
@thelatinahealthcoach
@thelatinahealthcoach
"I just wanted to thank you for putting out so much helpful information. For years I felt stuck and now I’m starting to see the light 🤣. This program is worth every penny. ❤️"
“This has been a HUGE game changer for me. I went from 200 views to 1000+ most days.”
REBECCA @PILATES_PRESCRIPTION
@pacificbeautycove
@pacificbeautycove
Rebecca grew a new account to over 2,987 followers and thousands on Threads.
Instagram is definitely more active than I've ever had. My sales have increased since the launch! I can't believe when I submit something and the changes come back..my brain works for teaching and dealing with people, not for marketing/sales.
"Instagram is definitely more active than I've ever had"
BLYTHE
@Delta_TAILS
@Delta_TAILS
Blythe joined The Social Department in June ‘24 and had her first $100,000+ year, while more than doubling her membership revenue. She credits the 4+1 Launch™ training in our new curriculum.
“Thank you so much for all your help and your program!"
"My first $100,000 year"
"A total of $2,290!"
Kelly
@kellynortoncoaching
@kellynortoncoaching
In just 90 days, Kelly sold 1-on-1 grief coaching programs and one 6-week group coaching container just by listening in on coaching calls and watching the curriculum.
They did this with Instagram
I emailed my list -- after a 2 year hiatus (doh) -- and immediately booked a 1:1 call! The Clarity framework - helped inform my email content.
FAQ's
01.
When are the live coaching calls?
The live group coaching calls take place every week on Tuesdays at 11am EST and Wednesdays at 5pm EST. Replays are always posted the same day complete with time stamps, action items and key questions so you can choose where to watch. We also have a private podcast where you can listen to each session if you prefer to learn that way.
02.
What if I can't attend the calls?
We’ve had people never attend a live call and still see results. Replays are posted same-day and include detailed time stamps, action items and key questions asked so you can get what you need and move on. Remember, you’ll have access to the Content Review channel to get actionable feedback on any of your assets (your offers, sales pages, emails, Reels, carousels, copy, captions etc).
03.
Are there refunds or guarantees?
I do not offer refunds or guarantees. Everything that you see has been taken from real client results and data. This program works for the people who watch the curriculum, get coached and submit their content for review. If you are a serial course taker who does not do the work, this will not be a good fit for you.
04.
My business is not in English or Spanish, can I join?
Unfortunately, if your business is not in English or Spanish this program is not the right fit.
All material and coaching is in English.
05.
I don’t have a group offer yet, will you help me come up with one?
We will help you refine your existing offer and help you market it and position it. If you have no group offer yet, we will help you sell your one to one first before moving onto the group offer.
06.
Do you focus on all social channels or only on IG?
We focus primarily on Instagram but we may sometimes discuss Threads in coaching calls as well.
07.
Do I need to do Instagram ads? Or is this all organic?
The program teaches all organic strategies. You do not need to run Instagram ads.
No. You should already be posting on Instagram and either have an idea for an offer or an existing offer that you sell.
09.
What if I’m not good at designing graphics?
We have a library of templates that you can choose from inside the program! If you like Kar's templates from her own Instagram, you're going to LOVE these. Just drag and drop your own colors, fonts and pictures and you'll be ready to post.
Grow your Instagram following in your first 30 days and start bringing in $100s to $1,000s in monthly revenue.
You can still grow organically on instagram without posting like an influencer
Enroll
A RECAP of some of what's inside the SOCIAL DEPARTMENT
We will help you get clarity and cement the messaging for your core offer through multiple feedback rounds and direct edits so that you can speak about your offer easily, create content for it and attract the right people to make sales. With this foundation in place, you'll be able to consistently create content that showcases your expertise, builds trust with your audience, and ultimately drives more sales for your business.
CLARITY Messaging:
01.
We teach you how to sell every single day using Instagram Stories. You'll learn what makes an effective story set, what you should post and what it should look like so that you get DMs and more checkout notifications.
How to Sell in Stories:
02.
We teach you The HOP Method™ for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You'll create stories that resonate, engage and convert your audience. By implementing the HOP method™ you can expect to start seeing more DMs and sales come in and not be surprised about it.
The HOP Method™:
03.
Originally developed by Kar for Social Media Agencies and major industry players, we teach you how to plan all your Instagram content for the month in 1 hour. You’ll have no problem coming up with countless ideas that serve to attract, nurture, convert and retain your audience.
1HR to POWERFUL Content™
04.
We teach you the Instagram Strategist's Wheel™ complete with solutions to EVERY situation you'll find yourself in on Instagram and how to fix it. If (and when) you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!
The Strategist's Wheel™:
05.
Anea
@nativestitch_
@nativestitch_
"It's been hard starting a whole new IG (0 followers) with an entirely different niche! since starting the 21 Day Challenge, my day 2 reels is at 13k views but more importantly 66 new followers from that 1 reel…that hasn’t happened with any other post!”
66 new followers from one post in the 21 Day Challenge!
Wiebke
@aiwith.vee
@aiwith.vee
This 5 min coaching was more valuable than my entire 10 hr coaching program I went to last year HA 😅
Kirstin
@lenseofdistinction
@lenseofdistinction
You and Jen really care about your students! Makes the whole online coaching thing way more fun and less lonely. The coaching calls where we get personal feedback, and that you two look over our marketing materials. Submitting content before posting is so helpful. You really give a lot of value to your students!”
I've never received such individualized, constructive feedback.
Why they love it
Ali
@seated.perspectives
@seated.perspectives
Secured 4 sales before her official launch for a total of $1,988 (CAD). Has grown her account by over 3,281 followers and has been featured in the press.
3,281 followers and counting!
I want to come in here & say thank you for this space, and for these trainings.
I've been implementing strategies & things from some of the curriculum/coaching calls & since starting with SD, I've signed 2 clients! Clients who allign! I'm just so happy and excited!
Ashley Anne
@ashley.m.anne
@ashley.m.anne
I'm BLOWN away by how thorough this is and how many ah-ha moments I had. This is EPIC!
Alex Joy
@alexjoypucci
@alexjoypucci
The offer is amazing!!
Ashley
@ashley.m.anne
@ashley.m.anne
Edna Cochez
@ednaCochez
@ednaCochez
Kaitlyn
@hairbykaitlyn_
@hairbykaitlyn_
I’m a caption believer now!
Melissa "PK"
@thepkmethod
@thepkmethod
She said there was something in the caption that spoke specifically to what she feels like her practice/training is missing. I’m a caption believer now!" PK made over $7,000 ~90 days after joining
I've worked with SO many coaches and no one has ever taken the time to do a full IG audit and I'm BLOWN away by how thorough this is and how many a-ha moments I had. This is EPIC!
Just submitted my IG profile review and working on my carrousels to send over!
Thank you SO MUCH Kar! This 5 min coaching was more valuable than my entire 10 hr coaching program I went to last year HA 😅 love those flow states of yours.
Kaitlyn
@hairbykaitlyn_
@hairbykaitlyn_
Love your trainings, they always give me such a buzz and the feeling that I can do it!!! xx
Just blown from having this personalized audit. Love it so much! Re-inspired.
Love your trainings
Received 3 pages of notes written and my mind is whirling and excited and just blown from having this personalized audit. Love it so much! Re-inspired.I've been implementing strategies & things from some of the curriculum/coaching calls & since starting with SD, I've signed 2 clients! Clients who allign! I'm just so happy and excited!
NYS @MISS_NYS
DISCLAIMER
Every effort has been made to accurately represent our programs and the educational value they provide. Your results will be determined by, but not limited to, a number of factors over which we have no control, such as your business savvy, financial situation, experiences, skills, level of effort, education, and changes within the market. While we make every effort to ensure that we accurately represent all the products and services reviewed on this website and their potential for income, earnings and income statements made by Kar Brulhart Inc. and its advertisers / sponsors are estimates only.
