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A marketing program for online coaches and service-based entrepreneurs that teaches you how to grow an engaged audience and make sales like an entrepreneur—by mastering both Instagram and Email together, as a seamless system. You'll do this by refining your messaging, following proven frameworks, and getting personalized coaching when you need it.

WELCOME TO

JOIN the waitlist

Grow your following your first 30 days, and increase your monthly income by thousands of dollars
with Instagram and Email. 

JOIN the waitlist

You want to show up with your own signature style so that you can become a known thought-leader in your space but don't know what that should look like 

You can’t grow your following or your email list steadily no matter what you post or who you hire, and you're seriously out of ideas for what to do every week

You feel overwhelmed by the constant need to create content, unsure if it's resonating with your audience and drowning in your to do lists

Put one finger down for every one of these that hits:  

You’re overwhelmed trying to balance Instagram and Email strategies but don’t know how to make them work together.

Few, or no sales at all come from Instagram or Email and you're just not sure how to convert followers or email subscribers to paying clients

You don't know what to write when you send emails, you have a small list that rarely hears from you and they definitely aren't buying

You don't have a plan for your open carts or launches and you're tired of winging it and getting no sign ups or purchases

CURRICULUM

is this for me?

INVESTMENT

RESULTS

Join the waitlist

FAQs

WHAT TO EXPECT

I went from 0 to over 35,000 followers and hit over 6 figures in profit in under ten months my first year just from Instagram.​

  • Even though I was brand new to the online coaching world
  • Even in a "saturated" market
  • Even though I was nervous to talk to camera and wasn't very confident
  • I did it without only posting Reels or only doing trends
  • Without a team, and with a newborn during a global pandemic at my dining room table
  • Without ads, buying followers or posting like an influencer
  • Because I had a lot of Marketing experience and I knew how to combine the power of Instagram to attract and Email to convert my audience.

WELL LET'S TAKE A LOOK...

IS THIS PROGRAM RIGHT FOR YOU?

You want to be able to get feedback from an expert on your posts before they go live, and you wish you had someone to edit your captions and hooks to make sure that they land. You also want to learn how to turn followers into subscribers and subscribers into clients with a clear email strategy. You want an expert to talk to who can answer all your questions when you have them instead of feeling like you're at it alone and have to wait for years to see any kind of traction or success.

You want to grow an engaged community organically and consistently and be the face of your brand but you know that you are going to need some support along the way.

01.

You know the potential is there but you need structure and you want to learn proven frameworks and methods that you can rinse and repeat so that content creation stops feeling like a chore and instead, excites you because of the money you make with it and the freedom it brings you. 

You're ready to start using Instagram and Email together to generate leads and sales consistently, making them a reliable part of your business.

02.

You don't want to waste time on random emails here and there anymore that don't result in sales and you want accountability, direct edits and feedback on what you're sending out every week.

You want to become better at writing captions and  Emails that talk about your offers and actually turn into sales. 

03.

You’ll learn how to develop a strategy that leverages Instagram and Email as the backbone of your sales system. Instead of tackling these two elements separately, you’ll understand how they work together.

Instagram is only one piece of your marketing. This is not just another Instagram course. 

JOIN the waitlist

  • We teach you how to audit your own content, know what is outdated on Instagram, and study what makes up engaging carousels and creating for accessibility
  • Learn what goes inside of an Email welcome sequence that converts and get direct edits on your own sequence
  • Learn how to measure the data to inform your future content
  • Learn how to set up your very own store on your profile that drives sales
  • You'll understand the algorithms on Instagram, how SEO functions, and get your profile audited when you join and again any time

Stage 1:

Essentials

01.

AS SIMPLE AS 1, 2, 3, 4

Here's how SD will help you in four stages:

  • We teach you how to plan all your Instagram content for the month in 1 hour
  • We will help you get clarity and cement the messaging for your core offer so that you can speak about it easily, create content around it and attract the right people to make sales
  • Learn The Art of The Post: we'll show you the exact structure you need to follow when writing your captions for maximum impact and discoverability 
  • Learn how to create emails that nurture and sell—ensuring your content on Instagram leads to real conversions
  • You will learn how to leverage an AI Assistant to come up with perfect captions and write emails quickly 

Stage 2:

Create

02.

  • We teach you the Instagram Strategist's Wheel complete with solutions to every situation you'll find yourself in on Instagram and how to tackle it
  • We will teach you advanced engagement techniques to boost post interactions 
  • Learn you how to automate your growth through simple setups and systems using ManyChat
  • Get personalized coaching on live calls and in our Content Review Channel where we'll give you clear steps and suggestions for how to improve what your content looks like and what it says
  • We'll give you direct edits to your captions and tell you how to improve your carousels and Reels all year round
  • Understand how to grow both your Instagram following and your email list—so you have a dual system driving engagement and sales.

Stage 3:

Grow

03.

  • Learn how to sell every day without opening the app 
  • We'll teach you how to sell in Stories and the DM's and what content that converts looks like 
  • We'll provide you with examples of sales calendars for your offers and cover email newsletter cadence 
  • We will teach you the 4+1 Launch so that you can plan and execute stress-free launches that convert every time
  • We will teach you how to write a welcome sequence that converts and how to grow your email list so that Instagram and Email work seamlessly together to grow your business.
  • We'll be there to answer all your questions and support you during your open cart/launches

Stage 4:

Sell

Plan your next launch or open cart knowing you'll have curriculum to follow and be supported with expert eyes the entire time.

03.

 Inside you’ll find context-based trainings as well as real life scenarios that you’re going through that show you how to get results.

SD is marketing program that follows a curriculum where you complete specific milestones to make sure you get results. 

You will complete specific trainings, submit your work and receive direct feedback and edits from our coaches that will ensure that you grow your following and make sales.

01.

Get creative guidance and specific action items for how to improve your content every day if you like. Join a live call or simply post it to get coached and edits.

02.

Whether it’s your posts, emails, or sales pages, we’ll review and improve them in 48 hours or less. We will go in, make direct edits and work with you until you start seeing followers + sales (after too). 

04.

JOIN the waitlist

I have made hundreds of thousands of dollars from Instagram sales alone.

AS SEEN IN

They call me a Gem. 

I took a rather non-traditional path to my success, complete with pivots and cliff jumps that once made me feel nervous and afraid.

My whole job is to make it happen for you with Instagram, and I know that with the right approach, success ahem, (growth, sales, an engaged audience) is possible for anyone.

AND HERE'S MY STORY

Hi, I'm Kar.

But once I realized that I had a voice that could help people, and started connecting the dots between how my experiences could translate into stand out content, it was all uphill from there.

In 2020, I was forced to make a pandemic pivot after losing my job as Head of Social at 9 months pregnant and went all in with my coaching business using Instagram and Email.

I poured myself into creating an Instagram account where I could teach online entrepreneurs everything I had learned about marketing. In less than a year, I went from 0 followers to 45K —completely organically.

In under 10 months, I had a six figure coaching business teaching others how to use Instagram to achieve their most daring goals.

Instagram recognized me as an official Instagram Ambassador as part of the Creator Class in 2023 to teach others how to use Instagram effectively. I’m now regularly sought after for Press, Podcasts and Speaking engagements as well as by other industry leaders to help them with their Instagram.

All because I took a chance with Instagram. 

I went from being a tax accountant, to joining the founding team to bring an app for the UN to global markets and working with the biggest brands in the world (Mastercard, Live Nation, Meta, Apple & Google), to owning my own a multiple six figure coaching business.

JOIN the waitlist

THE MODULES

What's included in thE SOCIAL DEPARTMENT:

Full of structured trainings on optimizing Instagram for business, CLARITY Messaging, planning engaging content, writing compelling hooks, boosting post interactions, community engagement, systems, automating growth, how to sell every day for coaches and service providers

Anytime Access Portal 

Every Tuesday at 10am CST, come an get any coaching you need unique to your business and offer. Discuss all of your mindset and strategy questions for creating content, growing your following and making sales on Instagram.

Live Weekly Coaching Calls

We will review your sales pages, emails, and social media content for conversion and growth and give it back to you in 48HRS or less. 

Content, Email & Sales Page Reviews

Submit any question on your strategy or mindset in between calls and get a written or video response from a coach in 48HRS or less. Ask about your captions, posts, sales struggles or just tell us what's been on your mind. 

Daily Coaching Support Channel

01.

02.

03.

04.

Every month we’ll invite you to a 3 hour Co-working Sprint to batch your posts and work on your emails and sales pages with a coach by your side if you get stuck. Get it done with others by your side and cross it off your list. 

Monthly Co-working Sprints

Kar's signature content planning system, now available to you, empowers you to plan an entire month's worth of compelling Instagram content in just one hour. Say goodbye to the struggle of generating fresh ideas and hello to an endless stream of posts that effortlessly attract, engage, convert, and keep your audience coming back for more.

1HR to POWERFUL Content

We teach you the Instagram Strategist's Wheel complete with solutions to EVERY situation you'll find yourself in on Instagram and how to fix it. If (and when) you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!

The Strategist's Wheel

Cement the messaging for your core offer so that you can speak about your offer easily, create content around it and attract the right people to make sales. We'll ensure that you’re not all over the place with your copy and we’ll ask you tough questions to really polish your writing so that it hits the first time. 

CLARITY Framework

05.

06.

07.

08.

Choose from a variety of Canva templates designed to bring in followers and sales that leverage all of the elements that are currently working on Instagram right now. You’ll have Cover images and Carousels ready to go so that you can start posting on day 1.

DFY Carousels

Put your account growth and sales on autopilot, saving you time and energy while delivering results with automation. Streamline your Instagram growth and free up mental space and time you can spend off the app.

Automate Your Growth 

We teach you Kar's HOP Method for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You’ll create stories that resonate, engage and convert your audience. 

The HOP Method

We cover how to open and time your open cart, what type of emails to write, and give you an easy system to plan and write your emails and Instagram content to have a high converting launch. You'll have a detailed plan for your next open cart or launch, you're going to know what to post and when, enroll more clients, and have less anxiety when you sell.

The 4+1 Launch 

09.

10.

11.

12.

Everything above for 12 months, including the weekly coaching calls and content review channel. 

JOIN the waitlist

JOIN NOW, AND YOU'LL GET THESE TOO!

THE BONUSES

JOIN the waitlist

AI is the secret to getting out endless high-quality content ideas at scale. In this masterclass you'll learn how to apply my Proven 5-Part Framework to use AI to generate social media and email content and exponentially increase your output without compromising quality.

Bonus Fast FWD Insta with AI

BONUS #2

Get additional group coaching calls when you make back your $2.5K investment. You'll receive additional trainings not covered in the curriculum, calls and coaching.

The $2.5K Club

BONUS #1

These ENTREPRENEURS HAVE BEEN ABLE TO GROW THEIR FOLLOWING AND ADD THOUSANDS OF DOLLARS TO THEIR INCOME using instagram and email. YOU CAN DO IT TOO. 

Instagram is definitely more active than I've ever had.  My sales have increased since the launch! I can't believe when I submit something and the changes come back..my brain works for teaching and dealing with people, not for marketing/sales.

Rebecca, Pilates Instructor & App

"Rebecca had a 5 figure launch while inside SD"

Blythe, Dog Trainer

"Just got 3 sales from one of my reels this week - a new record for me and so exciting!" Blythe tracked $4,854 in sales after two launches. 

Susie, Pediatric Sleep Consultant

"She's helped me re-think my offers and strategy. I've never seen so many new followers before. I went from no sales to making over $12,000"

James, Musician

"I've been selling a few of my low ticket offers with almost every post I make" James made $17,550 selling a mix of low ticket offers and 1-1 coaching in less than 5 months.

April, Social Media & Business Coach

"I made $7.5k in one weekend. You gave me so much clarity. I feel like I can talk about my business so much more confidently now."

Fer, social media manager

"I got a contract situation as a part time Marketing Associate! She found me on Instagram too!" Fer made $4,200 just 90 days in the program.

Blythe, Dog Trainer

"Just got 3 sales from one of my reels this week - a new record for me and so exciting!" Blythe tracked $4,854 in sales after two launches. 

Fer, social media manager

"I got a contract situation as a part time Marketing Associate! She found me on Instagram too!" Fer made $4,200 just 90 days in the program.

"I’ve made $1,450 in sales. I was very stuck! "Karla earned this her first 60 days inside the program. 

KARLA, plant-based nutritionist & coach

There are only 50 people inside right now and 90% have grown their following and 80% have made sales. 

12 payments of

$220

5 payments of

$500 

1 payment of

$2,500

JOIN THE WAITLIST

JOIN the waitlist

JOIN THE WAITLIST

A RECAP of some of what's inside the SOCIAL DEPARTMENT

We will help you get clarity and cement the messaging for your core offer through multiple feedback rounds and direct edits so that you can speak about your offer easily, create content for it and attract the right people to make sales. With this foundation in place, you'll be able to consistently create content that showcases your expertise, builds trust with your audience, and ultimately drives more sales for your business.

CLARITY Messaging:

01.

We teach you how to sell every single day using Instagram Stories. You'll learn what makes an effective story set, what you should post and what it should look like so that you get DMs and more checkout notifications. 

How to Sell in Stories: 

02.

 We teach you The HOP Method for developing winning Instagram posts every time. Have a plan that takes you 5 seconds to decide what to post every day. You'll create stories that resonate, engage and convert your audience. By implementing the HOP method you can expect to start seeing more DMs and sales come in and not be surprised about it.

The HOP Method:

03.

Originally developed by Kar for Social Media Agencies and major industry players, we teach you how to plan all your Instagram content for the month in 1 hour. You’ll have no problem coming up with countless ideas that serve to attract, nurture, convert and retain your audience.

1hr to POWERFUL content​

04.

We teach you the Instagram Strategist's Wheel complete with solutions to EVERY situation you'll find yourself in on Instagram and how to fix it. If (and when) you see things like low comments, low follows or low DMs, simply refer to this training for concrete steps for what to do to fix it!

The Strategist's Wheel:

05.

Ready to grow your following in your first 30 days, and increase your monthly income with Instagram and Email? 

JOIN THE WAITLIST

Let’s ditch the idea of “going viral” — and actually make money instead.

Growth their first 90 days: 

65% growth

Sylvia Parenting coach

857% growth

Susie Pediatric sleep coach

20% growth

Camila Sleep Coach

27% growth

Brenda Travel Account 

275% growth

Camille, Registered Dietician

41% growth

Natalie, CX Expert 

47% growth

Sofia, Yoga Studio 

43% growth

Jessica, holistic healer 

437% growth

Claire, Therapist

113% growth

Edna, Chef & Baker 

41% growth

Rebecca, Pilates App

11% growth

Marissa, Brand Marketer

JOIN THE WAITLIST

What they're saying...

Growing an engaged following that buys from you on Instagram should be a regular occurrence.

Save thousands of dollars on copywriters, social media managers, ads managers and agencies because you'll have a strategy

Free up mental space and stop worrying about an app and instead open up space for things that matter to you

See a steady drip of engaged followers coming in every week and see your email list grow by hundreds

See more engagement (comments, saves, shares) than you ever have

Here are just a few things you’ll notice after you make the decision to join:

Open up more doors for things like press, speaking engagements and paid partnerships 

Learn how to be strategic about what you spend your time on when it comes to Instagram and spend less time overall in the app

WHAT TO EXPECT:

You do not have to post like an influencer to gain followers that care about you and make consistent sales

JOIN THE WAITLIST

Anea, Pageant Coach

My goal was to book 3 clients per month and I ended up booking double consistently per month! My goal was to make $20K but I ended up booking out making $43,000 in less than eight months! I grew my account to over 27,000 followers and have turned my hobby into a 5 figure business! I didn't think it would be actually possible to have a part time gig while being a stay at home mom. Kar, you're amazing at what you do!

"I  have turned my hobby into a 5 figure business!"

Camila, Pediatric Sleep Consultant

I have made $8-9K in sales consistently each month and with way less effort. I am able to be present for my kids, I do less than 5 hours a week in client calls and my business is growing. It took me around 45 days before I started seeing high, consistent growth! I love this program and will continue to be in it and any program you create!

"I have made $8-9K in sales consistently each month and with way less effort."

"I've earned $3,597  and gained over 400 followers" 

"A total of $2,290!"

Since joining The Social Department, my brand new business has made nearly $3,600 in about 90 days. Instagram is incredibly overwhelming for me, and I've found the coaching and resources inside SD to be really helpful and productive. Kar is incredibly supportive and is truly an expert in this space. I'm grateful to be here!

Michelle, dating coach & Licensed therapist
Kelly, GRIEF support & wellness coach

In just 90 days, Kelly  sold  1-on-1 grief coaching programs  and one 6-week group coaching container just by listening in on coaching calls and watching the curriculum.  

"My first ever paid client!"

"A $22,500 retainer!"

In my head! It’s a big milestone - my first ever paid client 👏. She came across my IG account and saw I offer free strategy sessions. Ann Marie had been posting a lot but had not made any sales before she joined. We helped her structured her offers
in the best way and polished her language on her sales page/s, content to actually convert.

I was in The Social Department for just two months before I got the retainer which is now at 22,500 (and growing 💪🏻). I needed a good ass kicking. I was looking to level up and get out of my own way. I was also looking for community and for mentorship. I was looking for someone to help me grow business wise. I have the social media skills, but I lack confidence and a lot of business knowledge (or feel like I do) to really get my business where I want it to be. I was not meeting my true potential.

ann marie, Humanitarian & development career guidE
ROBYN, digital content strategist & web designer 

Grow your following in your first 30 days, and increase your monthly income with Instagram and Email.

You can still grow organically on instagram without posting like an influencer

Join the waitlist

12 payments of

Pay in 12 parts

$220

5 payments of

Pay in 5 parts

$500 

1 payment of

Pay in full

$2,500

JOIN THE SOCIAL DEPARTMENT

JOIN the waitlist

JOIN the waitlist

JOIN the waitlist

THE FAQ's

01.

When are the live coaching calls?

The live group coaching calls take place every week on Tuesdays. Calls are at 10am Mexico City time. Replays are always posted the same day complete with time stamps, action items and key questions so you can choose where to watch

02.

What if I can't attend the calls?

We’ve had people never attend a live call and still see results. Replays are posted same-day and include detailed time stamps, action items and key questions asked so you can get what you need and move on. Remember, you’ll have access to the Content Review channel to get actionable feedback on any of your assets (your offers, sales pages, emails, Reels, carousels, copy, captions etc).

03.

Are there refunds or guarantees?

I do not offer refunds or guarantees. Everything that you see has been taken from real client results and data. This program works for the people who watch the curriculum, get coached and submit their content for review. If you are a serial course taker who does not do the work, this will not be a good fit for you. 

04.

My business is not in english or spanish, can I join?

Unfortunately, if your business is not in English or Spanish this program is not the right fit.

All material and coaching is in English.


05.

I don’t have a group offer yet, will you help me come up with one?

We will help you refine your existing offer and help you market it and position it. We will not develop a new offer.

DISCLAIMER

Every effort has been made to accurately represent our programs and the educational value they provide. Your results will be determined by, but not limited to, a number of factors over which we have no control, such as your business savvy, financial situation, experiences, skills, level of effort, education, and changes within the market. While we make every effort to ensure that we accurately represent all the products and services reviewed on this website and their potential for income, earnings and income statements made by Kar Brulhart Inc. and its advertisers / sponsors are estimates only.