I had a migraine every day since Sunday night. It’s Wednesday.

If you’ve been around here for a while, you know I haven’t had one in months. That’s a genuinely big deal for chronic migraine girl who used to lose days to them.

Yes, I’ve tried everything…

Massage, beta blockers, caffeine (with and without), diet, medication, cranial sacral therapy, chiropractor, cold foot baths, and meditation. Apparently it’s hormonal.

What’s hard about these are that they’re very much an invisible disability. I still need to “get on with it” for my family, for my work responsibilities. Sometimes I feel sorry for myself but it’s mainly just resting an extra hour in the morning and pushing through until they go away for good.

So on Monday, I woke up to a migraine and I had a 1:1 with one of my clients on retainer. I stayed in bed a little later than usual, ate some yogurt, made my tea, and got on my client call anyway.

I’d been working on his messaging project slowly the week prior – opening the doc, adjusting a line, sitting with it, coming back the next morning. We’re rewriting all of his messaging so he can attract elite clients in sport and business, get out of delivery, and get his agency properly booked. He works with elite athletes, founders, and executives – people operating at a level most never attempt.

Today we finalized three messaging frameworks we’d been building for a month. I walked him through the full website structure I’d built off the back of those frameworks – the pages, the hierarchy, the copy, how someone moves through it and arrives at a private conversation with his team already convinced.

At the end he said: “yeah, yeah, yeah. That’s good. This is all amazing. Thanks so much. And thanks for coming today with the migraine.”

Worth every second of it.

We didn’t touch Instagram, and none of that comes first anyway.

What comes first is getting the words so precise that the right person reads them and feels like someone finally named what they’ve been carrying. It’s slower than people want it to be and less visible than posting, but when it’s done, the offer and the website writes itself. The next thing you know, the content has a spine, the DMs and links in bio have somewhere to point, and everything downstream gets easier because the foundation is solid.

Most people skip this part.

They want the rebrand first, or the new website, or they go all in on Instagram because that’s where momentum feels like it lives. I understand that impulse – posting feels like doing something and messaging work feels like sitting in a document moving sentences around.

But if you build the Instagram before you build the message, you’re just distributing confusion to a wider audience faster with cuter photos.

Whether it’s a private client or someone inside the Mastermind, we always start here. Clarity frameworks before content – who this is for, what they’re carrying, what makes it different, what the transformation is. Everything else gets built on top of that.

My client has a world-class methodology and a decade of results with some of the most elite performers on the planet. What he needed was language that matched the level he operates at.

That’s what we built together. Migraine and all.