I just got back from three glorious weeks away from my business, spent in my hometown in British Columbia, and I don’t know how else to describe it except that the contrast between the stillness of that time away and the reality I returned to was jarring. I went from not checking Instagram, Substack, email, […]

How to Build Authority With Low Engagement

January 19, 2026

When Silence Becomes a Choice

For My Skimmers 👀  ✨MONTHLY FREE COACHING ✨ On Friday I am hosting Unmuted, my monthly free coaching call where you come, ask questions around what you’re currently working on or the next phase that you’re looking to get to and I give you unfiltered coaching with clear next steps. This group is small enough that everyone […]

How to Build Authority With Low Engagement

November 27, 2025

The Influencer Era is Quietly Ending…

Two years ago, taking a 6-week break in Canada and heading to Europe just a week later would’ve felt completely out of reach. It isn’t happening because I posted more. It happened because I finally understood how to sell through my content, I know how to create posts that connect with the right people, at […]

How to Build Authority With Low Engagement

August 30, 2025

Not more posting. Something else.

I really get in the feels when you tell me that my emails resonate with you and that you’re reading them. Thank you for your thoughtful replies from yesterdays. Day 4 back at the desk looked like this for me: After three 1:1s over the course of the last 24 hours I remembered that the […]

How to Build Authority With Low Engagement

August 30, 2025

Italy’s calling & what I’m doing before I go!

I gave myself permission to take the longest vacation of my life this summer. Six weeks in Canada. Monday was my first day back at my desk. I managed to only work 1 day to meet with my team in Vancouver, and another day to host a Mastermind dinner (I’ll send another email about that […]

How to Build Authority With Low Engagement

August 30, 2025

My business ran without me for 6 weeks…

On July 11th I’m shifting to my no-call policy and going on a 3 to 4 week vacation!!!! BUT before I go I wanted to let you know that I opened up 4 last one-to-one spots at 40% off. When those hours are booked the calendar closes until I’m back (don’t see your spot just […]

How to Build Authority With Low Engagement

July 3, 2025

I can make you more money AND systematize your work

If you’ve been feeling like you’re “doing all the things” on Instagram but still not seeing results, let me offer a gentle reframe: You might not be the problem, and Instagram might not be either. What’s probably actually going on is this: your content isn’t connecting to your offer in the right way. Not emotionally. […]

How to Build Authority With Low Engagement

June 19, 2025

It’s probably not an Instagram problem

My recent Instagram post really resonated with a lot of people and resulted in 1 sale and 3 discovery calls booked.  If you missed it check it out here.  I know why it resonated and I knew it would perform as I planned it out and before I posted it. I called out a very real […]

How to Build Authority With Low Engagement

June 18, 2025

My post hit a nerve; here’s why

New people finding you daily.Leads messaging you in your DMs daily.Sales finally coming in.  …without posting every day, chasing trends, or burning out on the algorithm treadmill. Wouldn’t that feel so much better than throwing together content at 10pm hoping someone might click “buy”? That’s not just possible, it’s happening for the people who know how to […]

How to Build Authority With Low Engagement

April 22, 2025

This works better than a viral Reel (and lasts longer)

Two years ago it wouldn’t have been possible to take three vacations in less than 2 months, but that’s my reality now thanks to my tiny business. This didn’t happen because I posted more. It happened because I figured out how to sell through my content so that I could always have leads coming in […]

How to Build Authority With Low Engagement

April 17, 2025

The truth behind my 3 vacations in 2 months