I personally get slightly panicked when January rolls around and suddenly everyone is announcing their “new year, new me” and posting goal-setting lists like they’re being graded on them. 

I’m more of a September brings a fresh start, back to school, change of seasons from warm to cold, comfy cozy kinda gal.

But even with my resistance to the whole January ritual, I do find myself looking back at my year because it’s been so deeply ingrained in all of us (thanks corporate) to examine the numbers, the patterns, the performance…and I naturally start slowing down as I approach one of my favorite holidays of the year.

Every Christmas since I can remember (and even before that), we’ve spent the holidays as one big family in either Mexico or Vancouver, crowded around a live tree, with too much food, too much drink, and lots of love. This year will be no different, and I’m counting down the days until we touch down in Vancouver for Christmas and my son’s first time skiing (proud mum tear).

I didn’t grow up skiing Whistler as a kid — we could only afford the local mountains — yet Whistler became a ritual for me starting in my early 20’s as soon as I could a) drive, b) have generous friends who’s parents had places up there and c) could justify a pass knowing I could eat and do my laundry for free at my parents house.

Whistler became a winter ritual. I fell in love with the mountains — but especially with Blackcomb. She has my heart and soul.

And when I think about the tremendous joy and freedom and pure peace I feel snowboarding every winter, I want my children to have that woven into their own childhood memories. So to Whistler we shall go.

Now, remember how I said I’m not a fan of New Year’s resolutions?

Well, my husband Maxim joined as COO back in May and it forced me to take inventory of every single tool, subscription, piece of software, automation, workflow, and “why do I even still pay for this?” item inside my business.

When I tell you we culled and made big changes… that may or may not have resulted in me getting really frustrated more than once because suddenly I couldn’t just whip something up and ship it instantly and call it a day. I had to actually learn more robust tools and systems and work inside them properly.

But the one thing I did not cut — despite the fact that the new platform we’re using for CRM, sales, sales pages, contracts, and automations technically offers email — was Flodesk.

I’ve talked about Flodesk before, not because I’ve ever been paid to, but because I genuinely love them for email and for how thoughtfully they treat small business owners and entrepreneurs. (That’s a post for another day.)

If I could write a poem about Flodesk it would absolutely sound like a cheesy Valentine’s Day poem and here we are:

Roses are red,

subject lines are tricky…

Flodesk makes my emails

look stunning and sticky.

Your layouts are perfect,

your deliverability strong,

who knew my emails

could perform like this all along?

Your automations are powerful.

your pricing? A steal.

Okay. That’s the deal.

All jokes aside, I told someone yesterday that I am approached almost daily to partner with brands or tech platforms, and I am extremely picky. I won’t recommend something I don’t use myself. I won’t recommend something just to make a buck. And when it came time to decide what stayed and what got cut…

Flodesk was an immediate KEEP.

Not only were my emails landing in spam on the other platform I tested, but my open rates were shockingly low as a direct result. Switching back to Flodesk fixed all of that instantly.

If you’ve been with me for a while, you know my entire business runs on what I call the dual-engine system: Instagram + Email.

It’s how I hit six figures in the first 10 months of my business and multiple six-figures year after year. It’s why I teach it inside my mastermind and it’s why email is truly non-negotiable for me.

Email is a fundamental piece of my business, and without it, I genuinely doubt I’d be making even a quarter of what I make every year. This isn’t an essay to convince you to double down on email (I’ve been telling you that for years), but it is a post to tell you that if you’re not using Flodesk yet, you’re missing out.

This year I’ll be doubling down even harder on my long-form writing using a combination of Flodesk for my email marketing and my pen-to-paper Monday writing ritual.

I’ve been loving taking a real pen to paper and sitting down to really meditate and write in a flow state. There’s something grounding about writing with intention, and Flodesk is the only platform that lets me carry that feeling into my email marketing.

If you want 2026 to feel calmer, clearer, and more profitable, your inbox strategy will matter more than anything Instagram does next year.

Top Reasons I Use Flodesk and am a proud partner (and recommend it to everyone)

1. Affordable Pricing

The Lite plan is only $19/month and you can get 25% off your first year with my code.

2. Their designs (and integrations) convert better than anything I’ve tried.

I’ve tested almost every email platform under the sun, and Flodesk is the only one where my emails look like a designer built them and they actually land in inboxes. Their patented layout tech preserves deliverability while giving you on-brand layouts, custom fonts, Canva imports, forms, landing pages, link-in-bio, checkout — the whole ecosystem feels cohesive without needing to hire anyone.

3. Automations that are powerful but beautifully simple.

Welcome sequences, nurture funnels, sales funnels, abandoned carts, forms and everything you need without the labyrinth of complexity most platforms force you into.

If you’re craving predictable revenue and connection in your marketing, Flodesk is where I’d start.

→ Here’s the link again to get 25% off your 1st year 

*I’m a Flodesk Partner and I receive a commission if you sign up to Flodesk using my link.