Someone asked this on Threads the other day and I know it’s going to be very relevant to you: 

“Can we talk about personal brand accounts with 100k–300k followers and 30 comments on each post?”

I knew I had to answer because this is something I personally have grappled with but also something I KNOW my clients and my community deal with too. 

Two years ago I would have felt embarrassed to admit that I had “low likes”, comments or views but I fixed that mindset because I operate from the position of a CEO now. 

So here’s the gist of it: 

Regardless of your account size, or your niche, we’re all seeing the same thing on Instagram:

📉Lower likes

📉Quieter comments

📉“Flop” after “flop” that makes you wonder if it’s even worth posting anymore

So here’s what I said in the hopes that it would help this person and others seeing it (I also had you in mind obvs):

“My posts on the surface look like they’re terrible if you’re going by likes and comments — but Instagram is still my #1 source for clients and leads. I run a multiple six-figure business and brands still pay me $1,500 for single posts. Grow that audience lady!! (Then get them on email.)”

And that’s what I want to tell you today:

You don’t need viral content. You need a system.

What the heck do I mean by system?

So here’s my system breakdown which brings me in multiple 6 figs plus paid brand partnerships, podcast invites and other opportunities every year. 

1. I map out all my content using my 1HR to Powerful Content framework for the month
2. Every Monday without fail, I do a very loose draft of the goal of the post, the caption, carousel outlines (I LOVE carousels and prefer them to Reels) and call to action inside of my Notion Template (grab it here for 17 bux and it includes a free video training)
3. I repurpose my concepts for other channels. Currently I’m prioritizing LinkedIn and Threads.
4. I create the posts the week of or on the day if I want to because everything is already organized and it’s strategic (meaning, it’s aligned with my quarterly plan for revenue goals)
5. I schedule the posts in Metricool (my affiliate link if you join) so that I don’t need to log into any social media app without a plan

If you’re reading this and thinking I need help setting this type of system up, there’s still time to get my help with that. 

 I have just a few spots left to book a 1:1 Strategy Intensive before I go on vacation .

This is for you if:

→ You are ready to build out a system like the one I described above and want a starting point and my help creating it 

→ Your content isn’t converting and you’re not sure why

→ You’re planning a launch or product push but need a strategy that makes sense

→ You’re tired of winging it alone.

If you want to chat first, just reply with “DISCO” and I’ll send you a link to book a free discovery call.

Because yes, you should grow your audience

If you want to chat first to tell me more or to hear my thoughts just book a free discovery call here

WORTH THE SKIM:

– Are you sharing your camera roll unwillingly with Meta?? Facebook is asking to use Meta AI on photos in your camera roll you haven’t shared

It offers AI photo restyles, recaps, and curated suggestions AND includes private, unseen images too

Opt out: You can disable the feature manually from the mobile app’s “camera roll sharing” settings.

COMING SOON: 

Something big is coming: my low-cost membership for IG + email support, live clinics, and software I’m building to make posting and creating way easier.

I’m not talking prompts or AI that writes for you. I’m talking CREATION.

You’ll save on software, avoid sounding like everyone else using generic AI tools and finallllllly cross social and email off your list!

I’m going to open it up to the first 50 Founders for less than $100 when it’s ready.