Let’s talk Reels – because that’s what everyone’s asking about right now.

Here are 5 updates that could change your Instagram game:

1. Keep those Reels clean and original
   The algorithm is getting pickier. Those watermarked TikToks? They’re killing your reach. Fresh, original content is winning hard right now.
2. Sweet spot timing
   While you CAN post longer Reels, the data shows keeping them under 3 minutes significantly boosts your reach. (Personally, I’m seeing the best results with 7-15 seconds)
3. Sound strategy matters
   Here’s something interesting – you don’t HAVE to use trending sounds. Adam confirmed that any dynamic audio works. But here’s the key: it needs to enhance your message, not distract from it.
4. Consistency beats perfection
   Post regularly and stay on theme. Your followers should know exactly what to expect from you. (This is harder than it sounds, right?)
5. Test without stress
   The Trial Reels feature is your new best friend. It lets you test content with non-followers before deciding whether to share it with your audience.

But here’s what really caught my attention…

Instagram now ranks content in two ways:

• Connected Reach (your followers)
• Unconnected Reach (potential followers)

The secret to growing? Nail both types of reach by watching your:

• Average watch time
• Like rate
• Send rate (those DM shares matter!)