Back in December 2020, I found myself in a really awkward situation. 

I was living in Brooklyn, I had just been laid off from my role as Head of Social & Partnerships at a vitamin subscription startup and I was 9 months pregnant – OH, and the entire world was shutting down. 

Not great right?

I can honestly tell you that I thought that I would never work again. 

Things just seemed so bad. But instead of taking that defeatist approach I went to Canada for 6 months to spend time with my family and my newborn and figure out my next move…

After creating an account on Instagram and growing it, 10 months later I came up with my first course called The Power of Reels. 

I went on to make over $100,000 in sales just from Instagram. No ads, no affiliates, just Instagram and about 10 emails I sent. My little Canadian heart was SHOCKED. 

And since then, I’ve learned SO MUCH, made nearly a million dollars and have managed to help hundreds of people go from a vision to a following that is excited to hear from you and buy from you, to sales on repeat.

If you’re reading this and that sounds really hard or impossible or you’re just not sure where to even start let’s go over a few things really quick: 

1. The most common mistake I see coaches and service providers making when they’re struggling to make sales is that they don’t have clear messaging around their offer.

Clear messaging doesn’t just mean captions and hooks. It’s all of the copy around your offer that lives in multiple places like your website, your instagram, your freebies, your emails and anywhere else you have a digital presence. 

This is far more nuanced than just writing out pain points and creating customer avatars, and that’s what most coaches teach.

1. They forget that buyers now are far more picky and discerning because they’ve been burned from something they’ve purchased in the past, they’re really looking for proof of results, or they are still not convinced that they’ll get the results you’re promising.

All of this leads them to skip on your offer. 

2. They think that just because they can write that their target audience is a woman in her 40s making $80,000 a year, who reads ACOTAR and enjoys trips to the Bahamas, that they have a clear picture of their ideal client.

But then it doesn’t work. They don’t grow on Instagram and they certainly don’t make sales. 

But I’ve got a solution for all of that inside of The Social Department: The CLARITY Framework

I created CLARITY Messaging, a 7 step framework for you that will outline your offer and the exact language (your copy) that needs to go in all of your messaging to start converting. 

I will help you get crystal clear on who you are targeting, outline an offer that is so spot on for your dream client and the transformation that it creates, that you will know exactly what to write in your next email, Instagram caption and what to put on your sales page. 

In fact, you’ll be so excited to start because it all becomes so clear.

See what happens to your Instagram and sales when you follow this method!