Everything moves so fast now.

You spend time forming a thought, shaping it and hitting publish and then it’s basically gone the next day.

For a long time (12 years), Instagram was where everything started and ended for me. I was reluctant to try other platforms (including TikTok) and if I had a thought, if I had something to sell, if I wanted to explain how I think, it went there.

There came a time shortly before my son was born in 2022 that I realized that Instagram just wasn’t what it used to be anymore. The depressing decline in reach year over year no matter how much you showed up or how much effort you put in was the first sign for me but I slogged on because business was still thriving.

I have always used email to communicate regularly with my audience as well as to sell and it’s been great, but email was even a little limiting in what I could say and how creative I could get. 

I’d heard about Substack about two years ago and it intrigued me. 

You see, I’ve always enjoyed writing and did well in school for it. Writing feels easy, and it feels like ideas and thoughts just pour out of me much clearer than in short, algorithm optimized bits and pieces that we’ve come to be forced to create for Instagram.

So late last year I decided to make a huge shift to honor not just what was inevitably changing here on Earth, but to what was changing in me. 

I started my Substack with no idea how to use it, or how to make money with it. All I knew was that it felt like a massive sigh of relief, a giant shedding, to finally have a place where I could write and then repurpose to Instagram (not the other way around as I’d been doing for so long).

Substack has changed my business. The essays that I write now become my emails, they become my Instagram and they become my Linked In. 

They’ve attracted Press, new high ticket clients, and messages from past clients I haven’t heard from in years asking to work with me. 

In the last couple of months since starting my writing, I closed multiple high-ticket retainers without sales calls, without daily posting, and without filming constant video — simply by writing clearly and letting people spend time with my thinking.

As I started sharing this shift, so many of you asked the same questions:

How did you set it up?

What did you write first?

How does it actually make money?

And how do you do this without abandoning Instagram altogether?

So instead of answering those one by one, I decided to teach it properly.

On February 10, I’m hosting a live, workshop and Q&A: Your First 100 Subscribers

We’ll set up your Substack together – step by step -so it’s clear, usable, and ready to monetize.

By the end of the training, you’ll leave with:

• A live Substack that’s set up and ready to use
• A clear bio written that explains who your writing is for and attracts aligned subscribers
• Your free subscriber benefits section written
• A simple monetization foundation in place, without pressure or sales tactics
• A clear understanding of Substack’s social layer (Notes) and how to use it to grow your subscribers
• A straightforward way to integrate Substack into your existing email system
• A natural way to share your Substack on Instagram without it being repetitive
• Three clear Substack post ideas so you know exactly what to write first

You don’t need more Reels. You might need a place where your ideas can breathe.

If you’ve been feeling the shift too, this is for you. 

We meet live on February 10th. 

“I could not push Substack more on you.” – Gary Vee

After 12 years working online, these are my honest takes about the patterns and strategies that continue to work quietly and consistently to run my multiple 6 figure business.

You can subscribe to my Substack here.