Here’s one reason your last launch didn’t convert the way you wanted:
You created content that was obvious… not content that sells.
Let me explain.
Most people know how to teach or explain so they just post carousels with everything that’s included, a quote card from a happy customer and maybe a last chance post.
That’s not going to be enough to do much. It may peek someone’s interest but then they’ll forget about you and your offer as soon as it’s time for pick up, or to run down and thaw the frozen protein that they forgot was for dinner in three hours…
People are BUSY!! You’re going to need a lot more content when you’re in a launch or open cart.
The other thing is that most people (hi you 😉 ) don’t know how to talk about their offer.
Inside the 4+1 Launch Framework™, I teach you how to use a simple 4-part formula in your launch content that works across Instagram, email, and stories:
Excite → Objection → Case Study → Feature
Here’s what that actually looks like in practice:
Excite: Start with a moment your dream client wants.
“Imagine opening your cart and seeing Stripe notifications come in… while you’re making breakfast.”
Objection: Call out the thought that’s stopping them.
“You might be thinking: yeah right, I’m lucky if I even get questions in my DMs, let alone sales.”
Case Study: Show how someone like them did it.
Feature: Reveal the specific thing inside your offer that made it possible.
“The content planner inside the framework shows you exactly what to say (and post) each day of your open cart so your offer does the talking.”
Want to write posts that don’t just get saved but get sales?
This is how.
And this is just one part of what’s inside the 4+1 Launch Framework™:
✅ The full 4+1 Launch Training video
✅ A plug-and-play Instagram content roadmap for your open cart (Stories, Posts and Lives detailed out)
✅ Daily email planner (with the exact emails that helped generate $92K)
✅ Clear examples of what to say, when to say it, and how to say it in a way that converts