I’m an organic Instagram growth expert.

Not because I wanted to be. But because I HAD to be.

My first job working in social media was at the United Nations and we were just a small team of mainly volunteers to start. 

We were building ShareTheMeal, an app to feed children all over the world with less than a dollar a day. 

We had zero budget for ads. Everything had to be tied to a campaign and every campaign had to do well or kids literally didn’t get meals.

Then when I started helping small business owners and entrepreneurs with Instagram in 2021, most of them had something in common: zero budget for ads.

So I had to figure out how to hit massive growth goals with just organic content. No ad spend. No boosted posts. No paid reach.

So I came up with viral campaigns for Instagram and Facebook on the fly for partners like the UN, Facebook, Google, Apple and Michael Kors.

We were able to track that my individual efforts with Instagram and Facebook resulted in over $500,000 USD in less than 24 months! 

Our team won several awards including a Webby, a SXSW Innovation Award and Best of Google Play Award. While I was there, the app was named the most successful charity app ever on both stores… wipes tear

That no budget constraint? It made me really good at what matters:

• Creating viral-worthy content that drives real action
• Building partnerships that amplify reach
• Growing engaged communities (not just followers)
• Converting social media success into measurable results
• Turning constraints into creative opportunities

And something I still get surprised about is that every single one of the big accounts, the coaches telling you about their million dollar years and the ones that have launches in the 6 figures are using ads.

If you are wondering if someone is using ads just comment below and I’ll tell you yes or no.

They are spending thousands upon thousands of dollars to reach new audiences and make sales because they don’t know how to do it organically.

I am not using ads and I’m hitting multiple 6 figures easily every year. That means I get to keep a lot more profit in my pocket, and I want the same for you.

I teach organic social media growth and sales because I am an expert at it and I always know what works.

My clients inside SD:

• They grow on Instagram when they were stuck before…
• Their reels get shared hundreds of times…
• Their DMs stay full of qualified leads…
• They make sales consistently..
• They grow their email lists…
• They grow their substack….

I could go on and on.

All without spending a dime on ads.

I created The Social Department because organic growth still works.

It will always be the backbone of sustainable Instagram success, with ads being a bonus – not a necessity.

Inside, we help you master organic growth at every level:

• 1000 engaged new followers
• Consistent content that converts
• DM strategies that close sales
• Story systems that build trust and get you selling
• Reels that actually reach people