I taught a beginner’s Substack workshop to over 300 people twice this week.Most of them didn’t have a Substack yet, and many haven’t published their first post yet. That’s exactly who this workshop was for: people who want to start a Substack but don’t want to waste months figuring out the setup, the strategy, or […]

A Proven Approach to Substack in 2026

April 10, 2026

What I wish I knew before I had started Substack

My little boy is napping next to me. He’s got a cast on his right arm from falling off the kitchen island two weeks ago, and he’s been running fevers on and off since Monday night. It’s so easy to comfort him. It’s so easy to make him feel cosy and safe, and it fills […]

A Proven Approach to Substack in 2026

February 11, 2026

This is not what going viral looks like…

We are just shy of 100 people signed up for Your First 100 Subscribers, which honestly feels really good, not because of the number, but because of who is in the room. There’s a quiet myth I’m hearing around Substack that I want to dismantle gently. That you need to have Instagram “figured out” first or […]

A Proven Approach to Substack in 2026

February 3, 2026

Almost 100 people in and a quick myth to bust!

Ch ch ch changes… turn and face the strange 🎶 This has basically become my theme song this month as I start to accept just how much has changed, and how much I can control.  I know we’ve all been struggling to keep our businesses moving while watching the world reorganize itself in real time (to […]

A Proven Approach to Substack in 2026

January 27, 2026

Your First 100 Subscribers Workshop is here 🎓

Everything moves so fast now. You spend time forming a thought, shaping it and hitting publish and then it’s basically gone the next day. For a long time (12 years), Instagram was where everything started and ended for me. I was reluctant to try other platforms (including TikTok) and if I had a thought, if […]

A Proven Approach to Substack in 2026

January 27, 2026

How these essays are changing my business 

I am loving hearing the various reasons why you’re signing up for this workshop! I got a sweet voice note from someone this morning who signed up: “I’ve got the call so freaking much to sign up for Substack. I’m a longform writer, writing was my skillset when I was younger. I love it, it […]

A Proven Approach to Substack in 2026

January 27, 2026

Time to take this off your list