We’ll work together over the course of three sessions to build out a content calendar. Here’s how it happens:
Background (1 hour):
We’ll talk through your offer, your audience, and your vision for your upcoming launch. I’ll ask you tons of questions that you may not have thought about to ensure a seamless take off. I’ll also use this time to get a sense of your strengths when it comes to content creation.
Content Calendar (1.5 hours):
In this session, we’ll create a content calendar that includes every single piece of content you need. We start with pre-launch content to make your audience more aware of your offer. Then we’ll develop a content strategy for the “cart open” period to convert them into buyers. I’ll also teach you which content type to use when.
I’ll also audit your sales page and give tips on how you can optimize it to increase sales. I’ll walk you through two options for effective sales pages that convert. You also have the opportunity to show me your campaign emails and I’ll provide key edits to ensure you’re clear for takeoff.
Content Review + Q&A (1 hour):
We’ll take a look at the content you’ve created and make sure that it’s authentic to your brand—while also moving the needle on the sales front.
We’ll hold these sessions over 10 days, and during that time you’ll get unlimited support from me via Slack. You’ll also get access to my personal content calendar template to organize everything.
At the end of our three sessions together, you’ll have a done-for-you content plan—all that’s left is for you to create the content itself based on our conversations.